World Water Day – an Acqua for Life challenge by Armani

Did you know that today is World Water Day? To commemorate this day in 2011, the Giorgio Armani Group partnered with Green Cross International and built water systems to provide at least 40 million litres of safe drinking water every year. Armani supported the project by providing 100 liters of water every time someone purchased one of the two Armani fragrances associated with water. The exclusive fragrances by Giorgio Armani – Aqua di Gio for men and Aqua di Gioia for women, are both associated with water, and are closely connected with a perception of nature’s bounty, freshness and environmental harmony. This helped Armani surpass the initial target of 40 million litres, collecting 43.3 million liters of safe drinking water in total.


To date this safe drinking water has reached 27,000 people in 16 communities, including 3,500 children in Ghana. This initiative means many more children are now able to go to school instead of spending half a day in search of water! Giorgio Armani is proud to renew his Acqua for Life challenge in 2012 to stimulate greater public awareness of environmental and developmental problems.

Do you remember that time when you woke up in the middle of the night and you were SO thirsty?
You got up and walked a few steps to your nearest tap right?
Imagine waking up that thirsty – and having to walk 50km to your nearest clean, drinkable water source…

Please help us this World Water Day (22 March) to change this situation for so many children, by just the click of one button!

Here is how:

By becoming a fan of the AFL Facebook fan page you will automatically give 50 liters of safe drinking liters for the communities we are helping in Ghana and Bolivia.

One simple idea: the more people like the page, the bigger the group gets and so will the donation. Please share this info with your friends and help Giorgio Armani to alleviate the need for clean drinking water!

In 2012, Acqua for Life is committed to continuing and extending support to Green Cross International projects in Ghana by supplying water systems to new communities, and for the first time in Bolivia, the poorest country in South America, where 33% of the rural population had no secured access to a safe drinking water source in 2010.

Kathryn Rossiter

Kathryn is a South African lifestyle blogger and mom of 2 who has been blogging daily for over 9 years! She writes about travel, health, beauty, fashion, decor and family... but not food (unless it's food she's eaten made by someone else) as she is a hopeless cook. She only wakes up early for 2 things... a red-eye flight to somewhere exotic and early morning game drives. She has just finished an extensive home renovation and would prefer to never see another box again. She's never met a chocolate or glass of bubbles that she didn't like!

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