Some fab news for fashion loving South Africans… a Woolworths subsidiary, Country Road Limited, have recently acquired the Witchery Group, including Witchery and Mimco – Australian retail brands. The women’s apparel, footwear, and accessory collections will be available from March 2014. This means Woolworths will have even more up-to-the-minute, on-trend fashion and accessories to offer South African women.
Witchery is a global style authority loved by Australians and New Zealanders since the 1970s. Ahead of the curve, Witchery’s fashion radar casts a worldwide eye, delivering fresh, feminine, fashion-forward collections that capture the latest ready-to-wear runway trends.
In addition to standalone stores at the V&A Waterfront in Cape Town and at Hyde Park in Johannesburg, Witchery will be available at Woolworths V&A Waterfront, Cavendish Square and Tygervalley in Cape Town, Gateway in Durban, and Menlyn, Brooklyn, Eastgate, Sandton, and Melrose Arch in Johannesburg.
Mimco is an iconic Australian accessories brand at the forefront of delivering accessible luxury with its quirky designs and statement pieces. It celebrates unique design, eclectic styling, quality and collectability. The brand will offer leather and non-leather handbags, evening bags, wallets, tech accessories, footwear, jewellery, timepieces and hair accessories.
Mimco will have standalone stores at the V&A Waterfront in Cape Town and at Sandton and Hyde Park in Johannesburg, and will be available at Woolworths V&A Waterfront and Cavendish Square in Cape Town, Gateway in Durban, and Eastgate and Sandton in Johannesburg.
Last week I attended the A/W 2013 fashion showcase for Woolworths which featured these exciting new brands plus well-loved favourites Country Road and Trenery. Here are a few of the pics I snapped of the fashions on the runway…
But of course I’m no professional photographer so here are my favourite looks on the runway from each of these fashion labels…. expect them in stores in 2014!
Top Images: Kathryn Rossiter; Last 4 Images: Woolworths