Simplicity is a beautiful thing.
Think sunlit skin, crisp sheets, a good book, the first sip of tea… simple pleasures that are intimately familiar.
This is the concept for the new fresh fragrance from Elizabeth Arden, White Tea.
An exquisite fragrance that captures the purity and simplicity of tea
The newest scent from this long-established beauty house is a pure and uncomplicated one that invites you to revel in the moment and lose yourself in a memory.
It evokes memories of a simpler time – childhood holidays, seaside walks, time with friends…
And THIS is the scent that I’ve been wearing the last few weeks on a daily basis! Mostly because I’ve been getting so many compliments on it that it must be doing something right for me!
Firstly my husband, who has been vehemently opposed to some of my previous favourite scents, has commented not once but TWICE. “You smell nice” is about as complimentary as he gets ;). Secondly a few friends have also noticed and made a comment – some on more than one occasion! White Tea is fast becoming my favourite daily fragrance!
The elegant packaging takes inspiration from the fragrance and is very simple, natural and pure. The box has a silkiness, much like a textile or porcelain motif. The glass bottle is tall with clean lines and a white to clear ombré design, the White Tea bottle represents purity and simplicity.
The fragrance starts with a beautiful citrus element, opening with crisp Italian Mandarin, Sea Breeze and Clary Sage. Another top note in the fragrance is the White Fern accord, a very specific fern from Japan that emits a very beautiful and rich fragrance after the rain.
At the center of the fragrance is one of the most expensive notes in perfumery, White Iris— an extraordinary resource from Florence. Other luxurious notes including White Tea Extract, Mate Absolute Paraguay, and Sapucaya (a tropical tree with beautiful pink and white flowers that have a crisp, floral fragrance) offering scents of luxurious indulgence.
The lingering notes in the base of the fragrance include the Ambrette – a tiny seed that comes from a plant similar to Okra and provides a musky aroma. Madrad Wood, Tonka Bean and Ambermax help to create a serene finish.
“For this fragrance creation, we wanted to capture that refreshing moment of blissful solace experienced at the first sip of tea. White Tea Vapors and Sea Breeze Accord develop into the sweet smell of White Iris before finishing with the warm wood scent of Madras Wood, Tonka Bean and a delicately blended trio of musks.”
– Perfumers Rodrigo Flores-Roux, Guillaume Flavigny & Caroline Sabas
Q&A with Rodrigo Flores-Roux, Vice President, Perfumery Givaudan
How would you describe the fragrance?
The scent in its entirety is really pure, exquisite, and uncomplicated and really can be classified as a musky, floral, woody.
What is the concept for the White Tea fragrance?
The concept of “finding a moment” is something very pure and simple. It’s about taking some time to stand still in the hectic lives that we all lead, particularly in the hustle and bustle of New York City.
What was the inspiration for the fragrance?
The inspiration for the fragrance is all about a peaceful moment in time, whether it’s your favorite sweater or a fresh cup of tea. It’s about reflecting and feeling gratitude.
In order to capture this inspiration, it was clear we needed to create a fresh fragrance with a blissful, Zen aura. White Tea vapors are blended with a trio of Tranquility Musks to create that refreshing moment of solace of the first sip of tea.
How does the fragrance resonate with tea?
The concept of finding a peaceful moment evokes similar feelings as the ritual of drinking tea. Many cultures—the Japanese, Libyans, English, and more—stop their day for tea. It is a creative process, a ceremony of sorts, which gives you time to pause and reflect. It calms you while at the same time it stimulates you, so in creating the White Tea fragrance we sought to replicate just that—a sense of calm with a little bit of energy.
So, who wears White Tea?
White Tea embodies simplicity and authenticity and will suit a woman who is genuine, mindful. Someone who wants to immerse herself in the moment, and who bring pleasure to those around them.
White Tea by Elizabeth Arden is now available at selected Elizabeth Arden counters and independent pharmacies and is priced from R85 for the 30ml hand cream up to R695 for the 100ml White Tea Eau de Toilette Spray
Images: Kathryn Rossiter