What I… Ilse van der Merwe from The Food Fox

If you follow food blogs I’m sure you’re heard of this week’s featured blogger…. a veritable icon in foodie circles, Ilse van der Merwer writes (and cooks) over at The Food Fox.

Ilse is a true enthusiast of the culinary world. She changed career paths from being a music booking agency owner to working in the local food scene with a two month old baby at home!!!

She started writing a food blog which quickly led to exciting ventures such as recipe development, food writing, reviews, social media content writing and tv cooking. She worked as the food editor for The Pretty Blog and recently opened her own business in food – The Demo Kitchen in Stellenbosch – a fully equipped demonstration kitchen specifically designed for cooking demonstrations, dinner demos, product showcases, corporate events and private functions. A  daytime retail shop sells high quality kitchen appliances, gadgets and smalls and the food studio generates professional food content – recipe development, photography, styling and writing, as well as a specialized food consultation service. Whew what an incredible achievement from humble blog beginnings!!

Read on to find out more about Ilse…


What I…

Know: There’s nothing more important in life than loving, and being loved.

Love: Reading a book on the beach at Keurboomstrand, the sound of the ocean in the background, no time schedule or watch or cellphone in sight, salty drops on my skin from an earlier swim, my family by my side.

Read: I read a lot everyday, but mostly on food – digital articles, international and local food magazines, researching recipes from my large cookbook collection, etc. I specifically enjoy Bon Appetit Magazine – so much inspiration. I make time for one novel each year over the holidays, my last one was Deon Meyer’s 13 Uur.

Want: I really want to travel to Italy in 2016, experiencing some of the authentic regional foods that made me fall in love with cooking in the first place.


Wear: I wear black very often – black leather jacket, black T shirt, black skinny jeans & boots, even black underwear. I love chunky scarves in Winter. I love wearing MAC’s Russian Red lipstick.

Need: I need to make more time for myself – I love road & trail running, browsing antique shops, sewing, hiking, swimming, eating French pastries and writing in beautiful notebooks.


Images: Ilse van der Merwe

Kathryn Rossiter

Kathryn is a South African lifestyle blogger and mom of 2 who has been blogging daily for over 9 years! She writes about travel, health, beauty, fashion, decor and family... but not food (unless it's food she's eaten made by someone else) as she is a hopeless cook. She only wakes up early for 2 things... a red-eye flight to somewhere exotic and early morning game drives. She has just finished an extensive home renovation and would prefer to never see another box again. She's never met a chocolate or glass of bubbles that she didn't like!

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