The aim of Lucky Brand is to find the authentic fit for each and every woman and to make them feel comfortable and confident in their jeans! I loved the experience of getting an unbiased opinion on what suited me – not my husband hurrying me along with a quick “those look great” one liner!
Lucky Brand is a Los Angeles denim brand that leads the US market in accessible premium denim. The collection has the laid back Californian beach style that is perfect for stylish South Africans. Some of the key offerings are the inclusive range of fits (something for everyone), innovative fabric and on-trend merchandise including the latest styles and denim washes.
While I’m a huge fan of the skinny jean at the moment I recently read that the latest look in terms of jeans is in fact The Boyfriend. With that in mind I decided to try out a few of Lucky Brand’s boyfriend jeans to see what might suit me best. I must say I was a huge fan after finding the right fit!
Here is a pic of me wearing my favourite fit – a bit more slim fitting than some might like their boyfriends to be but the ones I was most comfortable in (Bear in mind I’m no model and have NO idea how to pose for a “street style” pic!)
So to get me a bit more inspired as to how to wear The Boyfriend I did a bit of browsing online and found some of my favourite celebs are sporty the look with sartorical style. These are definitely one of the most versatile pair of jeans a girl can own! I’m certainly looking forward to styling my own pair of Lucky Brand Jeans this year! Let me know which is your favourite look from the ones featured below!
Lucky Brand will be launching with both a standalone store in Eastgate as well as exclusively within the following 26 Edgars stores nationwide: