Last week I attended the launch of the Marie Claire Naked issue for 2014 at Mondiall restaurant at the Waterfront. Inside thirty-six celebrities go nude in support of The Lunchbox Fund – an amazing non-profit organisation that is dedicated to providing a daily meal for orphaned or vulnerable school children in disadvantaged areas around South Africa.
More than 12 million South African children are living on less than R20 a day and The Lunchbox Fund facilitates public donations and volunteers to help provide these children with at least one healthy meal per day at the schools involved.
‘We are so very excited about this year’s Naked issue,’ says Aspasia Karras, editor of Marie Claire. ‘Not only do we hope to raise awareness for The Lunchbox fund, but we are looking at raising money too, to help the millions of children in this country enjoy a decent meal each day.’
Some of the celebrities taking part in this year’s campaign are:
Lee-Ann Liebenberg, model and Marie Claire Naked 2014 cover star
Chris Bertish, big-wave surfer and The Lunchbox Fund ambassador
Kamini Pather and Pete Goffe-Wood, winner and judge on Masterchef SA
Zebra & Giraffe: Stefan Henrico, Alan Shenton, Mike Wright and Greg Carlin
Mi Casa: Joao ‘J’Something’ da Fonseca, Sipho ‘Dr Duda’ Mphahlaza and Moshe ‘Mo T’ Kgasoane
Graeme Richards and Katlego Maboe, Expresso presenters
Nomuzi Mabena, MTV Base presenter
Catherine Grenfell and Zama Dube, radio presenters
Vanessa Haywood, Boity Thulo, Zakeeya Patel, Catriona Andrews and Petronella Tshuma, actresses
Ryan Sandes, ultra-trail runner
Malibongwe Tyilo, blogger
Athi-Patra Ruga, performance artist
Marc Lottering and Anne Hirsch, comedians
Chad Saaiman, musician
Adele Blank, dancer and choreographer
‘It breaks my heart that so many children are going hungry,’ says Marie Claire Naked cover star Lee-Ann Liebenberg, ‘I never realized that something as small as a peanut-butter sandwich could change a child’s life. Feeding the children at school encourages them to stay in school and highlights the importance of education.’
How you can help is by purchasing a copy of the Marie Claire Naked issue (I know, how easy is that!!) Then all you need to do is share your purchase on social media, by posting a ‘selfie’ with the magazine and including the hashtag #MCNaked. For every 5 000 correctly tagged selfies shared, Marie Claire will donate R5 000 to The Lunchbox Fund to the total of R10 000.
Here is my #MCNaked “selfie”…
Of course you can also get more directly involved with The Lunchbox Fund by partnering with the fund, donating money or volunteering. Visit www.thelunchboxfund.org for more information.
For content, interviews and behind-the-scenes videos of this year’s Naked issue online, as well as more information on The Lunchbox Fund go to: www.marieclaire.co.za or follow them on Facebook or Twitter #MCNaked
Images: Marie Claire; The Lunchbox Fund