For the past few years I’ve been a huge fan of the Si fragrances from Giorgio Armani and am always very excited to try the latest arrival.
I adore the Si original and Si Rose Signature and they are both in heavy rotation on my dressing table, so I am delighted to have this beautiful new addition to the Si family, Si Passione, to unleash the passionate side of the Sì woman!
“An irresistible combination of grace, strength and independence of spirit”. – Giorgio Armani
The Scent
Born from the same olfactory signature as the rest of the Si family of fragrances – blackcurrant Jungle Essence™ nectar – Sì Passione is a unique incarnation of Sì.
This floral fruity fragrance has a freshness created by the top notes of pink pepper, pear and grapefruit. The heart note blooms of rose, heliotrope and jasmine, along with fruity accords of the signature bold blackcurrant. A warm base of vanilla, cedarwood and ambery-woody Orcanox™, gives the dry down of this scent a self-assurance that evokes true passion.
The effect is a sensual scent that reflects the delicacy and strength of femininity.
The Bottle
After over a hundred tests, Giorgio Armani perfected the vibrant red lacquered bottle that captures the essence of passion – fiery and intense.
The colour is emblematic of Sì Passione’s attitude and essence, the colour of love.
“Red as a sign of vitality, red as a signal of passion” – Giorgio Armani
The Campaign
Iconic Sì woman, Cate Blanchett, stars in the #SaySiToPassion campaign for Si Passione.
A new emotion, a new femininity, a new personality. A new passion.
What’s your passion? #SaySi
Be sure to watch more of the #SaySiToPassion videos featuring interviews with Cate Blanchett, Adwoa Aboah and Sara Sampaio.
Who Wears Si Passione by Giorgio Armani?
Sì Passione is an intense, uncompromising scent for woman who are willing to make extreme choices – and dare to say YES!
This sparkling, fruity floral scent with notes of rose & woody vanilla was created for the woman who is passionate, feminine, and free. The wearer is a unique combination of grace, strength and independent spirit. A woman who pursues her passions, be they work, travel, family, friends or love!
My thoughts
Si Passione adds a new dimension to Giorgio’s Armani’s feminine fragrances with this irresistible addition. It’s sensual and seductive, delivering a confidence boost with every spritz. Think of it as the “red lip effect” in a bottle!
What makes your heart beat passionately? Let me know in the comments below!
Name of Scent: Si Passione
Fragrance House: Giorgio Armani
Type of Scent: Eau de Parfum
Scent Family: Floral Fruity
Top Notes: Pink Pepper, Pear, Blackcurrant
Middle Notes: Rose, Jasmine, Heliotrope
Base Notes: Vanilla, Cedarwood
Price: R1 120 (30ml), R1 560 (50ml), R2 080 (100ml)
Stockists: Available at Edgars, Foschini, Truworths and Woolworths as well as online at Foschini for Beauty and Woolworths.
