A distinctive fragrance that celebrates contrasting elements of uninhibited sensuality and vibrant youth.
With this new fragrance, the fashion house Lanvin explores a woman who lives in mysterious ways, one who accepts the hidden, unmentionable facet of her actions and embraces her rebellious streak.
Freedom, adventure, intensity…
The creator, perfumer Christophe Raynaud of Firmenich, describes Modern Princess as a sexy floral fragrance full of texture, emotion and sensoriality, inspired by the colour red.
Top notes are fresh, invigorating and youthful with the succulent duo of Pink Lady apple and red currant.
Middle notes are more feminine and womanly; jasmine is both delicate and carnal at the same time while it blends timelessly with the elegance of the fragile freesia flower.
Base notes represent assertive sensuality with velvety white musk, luxurious blonde woods and sexy vanilla orchid that leave a scent that’s the epitome of femme fatale.
Fragile, romantic and delicate on the surface, Modern Princess gradually becomes unsettling and alluring as it is released.
“Texture, emotion and plenty of sensoriality” – Christophe Raynaud
More about the Scent by it’s creator, Christophe Raynaud from Firmenich
Pink apples have an irresistible colour and flavour. They are more crisp and fresher than red apples, and their fruity and delicately sweet flavour has been captured by exclusive Firmenich technology. These notes have been developed in collaboration with aromaticians and provide taste, texture, emotion and plenty of sensoriality. Therefore, from the very first spray of Modern Princess, you can detect this juicy pink apple, firm and crisp. Pink Lady apple combines particularly well with redcurrant to produce sparkling and juicy top notes. This fruity duo brings a tangy freshness, an assertive femininity and a bit of fun.
I have used a special extract of jasmine, Jasmine Petal Firnat, which has the unique quality and advantage of being as close as possible to the natural scent of a jasmine blossom still on its stem. On the skin, it gives the fragrance a very airy, petal-like quality while underneath developing a sensual, carnal depth, which can partly be explained by the presence of indole. Naturally present in jasmine, this molecule contributes its wild, “animal” and voluptuous character that is unquestionably unsettling.
Resonating with the spirit of contradiction, the resolutely modern box conveys a duality of colour: an explosion of passionate red with a shimmering white logo to display purity.
The primary colour of this scent is red – synonymous with passion, sensuality and intensity. It’s the colour of love, but also of the forbidden. It is irresistibly attractive, fascinating and tempting!
The glass bottle, designed by Carré Basset, is decorated with a gold chain – the symbol of the House – wrapped beautifully around the ring at the bottle’s neck.
The bottle design features multifaceted sensual curves and represents the modern woman.
Playful, spontaneous, urban and fiercely sexy, the model Steffy Argelich is the face of the video campaign for this fragrance by Lanvin.
The video campaign shows a rebellious heroine in her contemporary castle. You initially wonder if this woman is a secret agent who thrives on an intriguing double life, returning home at dawn. As a woman of contradictions, she soon sheds her spy’s armour to slip into a diaphanous red dress to await her prince…
When her man meets her, she closes her eyes to savour every moment of their kiss. But, remember, this a bold, independent, charismatic princess. A Modern Princess.
Watch the video to find out if there is a happily ever after to this story…
Who Wears Modern Princess?
The bottle, model and video speak to the young modern woman.
This scent will appeal to the free-spirited individuals who love to live life to the full. Rule breakers will fall for this scent!
It will appeal to those women who embrace every facet of their personality – glamorous and gritty, untamed and fiercely sensual.
The Modern Princess keeps her femininity in check with a dose of sensuality, but doesn’t play by anyone else’s rules but her own and often has an ace up her sleeve.
Her choice of scent isn’t predictable nor is it excessively sweet, but it is punctuated by a sense of duality that best represents her persona. It is both disarming and romantic, just like the wearer!
Name of Scent: Modern Princess
Fragrance House: Lanvin
Type of Scent: Eau de Parfum
Scent Family: Floral Fruity
Top Notes: Pink Lady Apple & Redcurrant
Middle Notes: Jasmine & Freesia
Base Notes: White Musk, Blonde Woods, Vanilla Orchid
Price: R795 (60ml); R 1 245 (90ml)
Stockists: Available online at Foschini For Beauty, My Perfume Shop & Zando as well as exclusively at the following Foschini stores – Canal Walk; Gateway; Eastgate; Menlyn; Mall of Africa and Sandton.
Images: Kathryn Rossiter & supplied