Beauty News: Maybelline Turns 100 in May

Later today I’ll be joining a bevy of SA’s best beauty bloggers and editors flying to Joburg to celebrate an amazing milestone…

Maybelline’s 100th birthday!

Maybelline has been an iconic name for women for the past 100 years. Almost every one of us has owned an item of Maybelline, or returned to the brand time and time again for consistent quality makeup at affordable prices.

maybelline products

My first makeup experience actually included Maybelline. I recall it being one of the first beauty brands I bought on the sly aged 14 when I snuck into Clicks with my pocket money and emerged with just 2 items – sticky bright red lipgloss from an unknown brand and Maybelline’s Great Lash Mascara of course! What was your first makeup experience? Did it include any of the iconic Maybelline products featured in the photo above? Tell me in the comments below.

This history of this brand is a fascinating story that made me fall in love with Maybelline just a little bit more…

maybel williamsIn 1913, young Chicago chemist Thomas Williams had a dilemma. His older sister, Maybel, was in love with a man who was in love with someone else. Maybel Williams did her best with what was available — she used petroleum jelly on her lashes and brows to enhance them. Her brother decided to help her increase her allure by adding carbon dust to the petroleum jelly, which darkened her lashes and brows more dramatically. The product worked. In 1915, Maybel got her man and Thomas founded what would become the global industry giant, Maybelline, named after the bride and her favourite beauty aid.

Two years later, Williams introduced Maybelline Cake Mascara, the first modern eye cosmetic made for everyday use. Initially available only through mail order, it was so popular that women began to ask for it in drugstores. The signature red Eyebrow Pencil followed, along with coloured eyeshadows and complementary eyeliners, leading the youthful, flapper fashion trend of dramatic makeup. Magical makeup history!

To celebrate such a special occasion for this beautiful brand Maybelline have revealed 9 amazing makeup looks on their website to represent the makeup styles of the past 9 decades.

Here are a few of my favourites….

The 1930s – Siren in Rouge


The 1950s – Bombshell Glamour



The Future – Fearless Femme


To see more gorgeous makeup looks for the past few decades visit the special Maybelline 100 page on their website.

Now all I need to do is select the look I love the most for tonight’s celebration! Let me know which one you think will suit me best below…

And remember to follow all the festivities tonight at the Maybelline 100th birthday celebration via the hashtag #Maybelline100 on Twitter & Instagram!

Happy Birthday, Maybelline! Thanks for making our lives more beautiful these past 100 years.

Kathryn Rossiter

Kathryn is a South African lifestyle blogger and mom of 2 who has been blogging daily for over 9 years! She writes about travel, health, beauty, fashion, decor and family... but not food (unless it's food she's eaten made by someone else) as she is a hopeless cook. She only wakes up early for 2 things... a red-eye flight to somewhere exotic and early morning game drives. She has just finished an extensive home renovation and would prefer to never see another box again. She's never met a chocolate or glass of bubbles that she didn't like!

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