Magnum Pink & Black Online Auction – 23 Nov 2013

A few weeks back I was invited to the launch of Magnum’s new Pink & Black ice-cream at the swanky Shimmy Beach Club! Ola Magnum have released the Pink Pomegranate and Black Espresso ice-creams just in time for summer – the perfect way to express both sides of your personality!

PINK – a delicious pomegranate flavoured ice cream with pomegranate swirls covered in a thick layer of pearlescent pink coloured white chocolate option – appeals to the playful, light-hearted side!

BLACK – a luscious espresso flavoured ice cream covered in a thick layer of dark chocolate option – reflects the more sophisticated moment.


Take a look at the deliciousness here….

What made this even special was that it was to be the first ever online auction in SA using the power of Twitter! The idea was to send as many tweets as possible in a specific time frame in order to win the prize using the hashtag for your chosen item. Cue Kathryn’s embarrassing moment when I turned around to ask the nearest person to me what the hashtag was only to interrupt Janez & Jeannie D mid conversation… ooops! After my bumbled apology they were both so lovely and genuinely helpful and supplied me with the right hashtag. And then it was time to let my fingers do the talking on Twitter. Unfortunately I wasn’t able to keep up with the pace of those more nimble fingered than I so alas I did not win but the good news is that the Magnum Pink & Black Twitter Auction is in fact happening once again and this time everyone is invited!!

For one day only – Saturday 23 November 2013 – you can stand a chance to win an array of exciting Pink or Black themed prizes! Ten luxury spoils voted for by Magnum’s Facebook fans will be auctioned off every 15 minutes and you stand the chance of winning one using tweets as currency – the person who tweets the most over a specified time period will become the highest bidder and win for themselves their desired item.

The items on offer are:

Le Creuset Hamper #PinkLeCreuset

Pink Scooter #PinkScooter

Apple Hamper #PinkAppleHamper

Lunch with a Celebrity #PinkCelebrityLunch

Shoe Voucher #PinkShoeVoucher

Espresso Machine #BlackEspressoMachine

Samsung 60” 3D LED TV #BlackFlatScreenTV

DSLR Camera #BlackDSLRCamera

Ferrari track day #BlackDrivingFerrari

Handbag voucher #BlackBag


To participate in the Magnum Auction, follow these steps:

Follow @MagnumSA

View the in-mall ‘tease’ installations in Canal Walk (5-10 November), Gateway Mall (12-17 November) and Sandton City (19-24 November)which will showcase the prizes/auction items and explain the registration and auction mechanism

The live Twitter Auction will take place on 23 November and tweets/bids can be made from anywhere in the country (Full auction may also be viewed on the Magnum SA Facebook page and website)

Each item is available for 15 minutes

Select an item

Use the selected item’s hashtag for that item and tweet as fast as you can

The person who sends in the most tweet bids for that item, in the prescribed 15 minutes wins the prize.

Good luck!


For more info visit the Magnum website.

Kathryn Rossiter

Kathryn is a South African lifestyle blogger and mom of 2 who has been blogging daily for over 9 years! She writes about travel, health, beauty, fashion, decor and family... but not food (unless it's food she's eaten made by someone else) as she is a hopeless cook. She only wakes up early for 2 things... a red-eye flight to somewhere exotic and early morning game drives. She has just finished an extensive home renovation and would prefer to never see another box again. She's never met a chocolate or glass of bubbles that she didn't like!

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