A few weeks back I was invited to the launch of Magnum’s new Pink & Black ice-cream at the swanky Shimmy Beach Club! Ola Magnum have released the Pink Pomegranate and Black Espresso ice-creams just in time for summer – the perfect way to express both sides of your personality!
PINK – a delicious pomegranate flavoured ice cream with pomegranate swirls covered in a thick layer of pearlescent pink coloured white chocolate option – appeals to the playful, light-hearted side!
BLACK – a luscious espresso flavoured ice cream covered in a thick layer of dark chocolate option – reflects the more sophisticated moment.
Take a look at the deliciousness here….
What made this even special was that it was to be the first ever online auction in SA using the power of Twitter! The idea was to send as many tweets as possible in a specific time frame in order to win the prize using the hashtag for your chosen item. Cue Kathryn’s embarrassing moment when I turned around to ask the nearest person to me what the hashtag was only to interrupt Janez & Jeannie D mid conversation… ooops! After my bumbled apology they were both so lovely and genuinely helpful and supplied me with the right hashtag. And then it was time to let my fingers do the talking on Twitter. Unfortunately I wasn’t able to keep up with the pace of those more nimble fingered than I so alas I did not win but the good news is that the Magnum Pink & Black Twitter Auction is in fact happening once again and this time everyone is invited!!
For one day only – Saturday 23 November 2013 – you can stand a chance to win an array of exciting Pink or Black themed prizes! Ten luxury spoils voted for by Magnum’s Facebook fans will be auctioned off every 15 minutes and you stand the chance of winning one using tweets as currency – the person who tweets the most over a specified time period will become the highest bidder and win for themselves their desired item.
The items on offer are:
Le Creuset Hamper #PinkLeCreuset
Pink Scooter #PinkScooter
Apple Hamper #PinkAppleHamper
Lunch with a Celebrity #PinkCelebrityLunch
Shoe Voucher #PinkShoeVoucher
Espresso Machine #BlackEspressoMachine
Samsung 60” 3D LED TV #BlackFlatScreenTV
DSLR Camera #BlackDSLRCamera
Ferrari track day #BlackDrivingFerrari
Handbag voucher #BlackBag
To participate in the Magnum Auction, follow these steps:
View the in-mall ‘tease’ installations in Canal Walk (5-10 November), Gateway Mall (12-17 November) and Sandton City (19-24 November)which will showcase the prizes/auction items and explain the registration and auction mechanism
The live Twitter Auction will take place on 23 November and tweets/bids can be made from anywhere in the country (Full auction may also be viewed on the Magnum SA Facebook page and website)
Each item is available for 15 minutes
Select an item
Use the selected item’s hashtag for that item and tweet as fast as you can
The person who sends in the most tweet bids for that item, in the prescribed 15 minutes wins the prize.