Looking for a fun new fragrance for summer? This might just be the ONE!
The new launch from Rochas heralds a new chapter in the Mademoiselle Rochas story. Mademoiselle Rochas (Fun in Pink) is an Eau de Toilette whereas the original, Mademoiselle Rochas (Frenchic), was an Eau de Parfum.
This update brings a sparkle of mischief to Maison Rochas that reflects the fun spirit that all young Parisian’s embody.
Fun in Pink
The Scent
A fruity floral scent that reflects joy, elegance and femininity, The EDT is youthful, vibrant and refreshing.
To achieve this, three female perfumers interpreted the fragrance by developing a musky green floral inspired by Rochas’ airy, flowing dresses.
“This perfume is that of a real Parisian. A bold and playful woman. With inimitable chic. Initially, I was inspired by the iconic and ethereal dresses of the Maison Rochas. I tried to transcribe their sensual transparency, their dancing, feminine movement, the fluidity of the silhouettes. Then Nadège, Natalie, Sonia and I designed a contrasting fragrance that reflects every aspect of the Parisian woman.”
Shyamala Maisondieu, Givaudan perfumer
The fragrance opens with a burst of laughter – a fruity cocktail that initiates seduction: pink peppercorns, violet leaf and blackcurrant (which also gives the juice it’s beautiful colour!)
Its’ soft and airy-light heart reveals a bouquet of white flowers, the velvety rose petals mingling with the sunny sensuality of sambac jasmine, energised by the freshness of honeysuckle.
To reinforce its seductive side, cedarwood, benzoin and white musks accentuate the sensuality of its trail.
The Box
The textured box in a pure, refined white contrasts with the fun fuchsia pink logo and text that inspires playfulness.
This pink is synonymous with daring, spontaneity, positive energy, youth, effervescence, fun, attitude and humour. A feminine colour it simultaneously represents romanticism, innocence, seduction, softness and vitality, freshness, sweetness, indulgence, tranquillity and confidence.
This fresh and joyful colour combination expresses the spirit of the lively and captivating Mademoiselle.
The Bottle
The perfectly feminine bottle keeps the curves of the original.
The glass is engraved with the couture house’s favourite milleraie motif, just like the Eau de Parfum, but this time it presents a clear view of its delicate rose-coloured juice that recalls the fragrance’s fruity notes.
A fun new twist is the bright fuchsia pink milleraie ribbon wrapped around the neck of the bottle and reminiscent of the essential accessory seen on the necks of Parisian women!
The Campaign
The new campaign stars Swiss actress, Noémie Schmidt, as the perfect embodiment of a young Parisian with a mischievous, spontaneous streak.
A pretty young Parisian embraces the dawning spring to reveal a more charming and mischievous facet. Arm in arm with her best friend, she wanders the lanes of Paris’s prettiest neighbourhoods in search of her latest longing: a mini skirt, a tote bag, or a pair of ballet pumps. She instinctively mixes stylish and casual accessories from her wardrobe.
Always surrounded by others, she loves life and appreciates unique moments that lead to wild laughter and long conversations.
We are drawn in by her knowing smile, her crystalline laugh, her natural elegance, her endearing generosity and her effervescent joie de vivre.
Who Wears Mademoiselle Rochas Fun in Pink?
A playful, spontaneous woman., she is fresh and spontaneous, exuding a positive energy that enthrals boys and girls. She is smart & fun. Follows her dreams, yet keeps her feet on the ground.
Never pretentious, she brings others together and loves to be surrounded by friends at parties. It is from these precious friendships that she draws her energy.
In typical French fashion, she has a certain “je ne sais quoi”
je ne sais quoi: an indefinable quality that makes something distinctive or attractive.
6 things the Mademoiselle Rochas woman conveys
1/ spontaneity
2/ joy of living
3/ positive energy
4/ a carefree attitude
5/ mischief
6/ humour
Name of Scent: Mademoiselle Rochas – Fun in Pink
Fragrance House: Rochas
Type of Scent: Eau de Toilette
Scent Family: Fresh Floral Fruity
Top Notes: Pink pepper, Blackcurrant, Violet Leaf
Middle Notes: Jasmine, Honeysuckle
Base Notes: Cedarwood, White musk
Price: R710 (30ml), R910 (50ml) and R1 110 (90ml)
Stockists: Available from Foschini and Truworths and online at Foschini for Beauty
Images: Kathryn Rossiter & supplied
