Last week I was invited to attend the launch of Dove’s new Invisible Dry anti-white marks anti-perspirant deodorant at the Twelve Apostles Hotel in Camps Bay. The event was a beautifully bright affair and although I don’t usually share too many event pics so as not to bore you (or induce too much envy) I just loved the pretty pictures from this event and felt they were too good not to share! I’m sure you’ll agree once you see the stunning rainbow decor and guests dressed in their fave colours against the backdrop of the most beautiful settings in the world….
The concept behind the launch was that Dove want to change the way men and women around South Africa feel about wearing colour. Colour has an amazing way of positively affecting our everyday lives and at the event we were given some new insights into how colour can change our mood, energise our day and change the way those around us perceive our behaviour!
Dove wanted to discover the truth behind women’s relationships with wearing colour. A Dove poll of 2000 women has unlocked insights into how women feel about wearing colour. Here are a few of the interesting results of the Dove Colour Poll…
Only 50% of women wear their favourite colour often.
25% of women surveyed believed that wearing colour at work will have a negative effect on the way that others perceive them.
Only 37% of women feel confident when they wear colours other than black
½ of the women surveyed believe that wearing colour can have a positive effect on the way that they feel or the feelings of those around them.
37% of women feel confident…
14% of women feel beautiful…
20% of women feel energetic…
wearing colours other than black and white.
Respondents were also asked to select words which they closely associate with specific colours:
Buttercup Yellow: 47% of women associated the word ‘energetic’ with the colour Buttercup Yellow. 42% of women surveyed associated the word ‘optimistic’ with the colour.
Violet Purple: 46% of women surveyed associated the colour Violet Purple with ‘confident’. Around one third of women associated the word ‘powerful’ with the colour.
Aqua Blue: Almost 50% of women positively associated the colour Aqua Blue with the word ‘calm’. 36% of women surveyed associated the word ‘tranquil’ with the colour.
Grass Green: By far the most positive colour surveyed was Grass Green with 63% of women surveyed associating the word ‘relaxing’ with the colour. Overall 20% of women surveyed associated the word ‘intelligent’ with the colour Grass Green.
Danger Red: 40% of women associated Danger Red with the word ‘warm’.
34% of women surveyed associated the word ‘aggressive’ with the colour Danger Red. 1 in 5 women (20%) surveyed associated the word ‘beautiful’ with the colour Danger Red.
Bubblegum Pink: 50% of women associated the word ‘extroverted’ with the colour Bubblegum Pink. 21% of women surveyed associated the word ‘bold’ with the colour.
Fire Orange: 35% of women associated Fire Orange with the word ‘fiery’.
34% of women surveyed associated the word ‘expressive’ with the colour.
23% of women associated the word ‘creative’ with the colour.
Given that colour can change and positively affect our feelings, there has never been a more important time to go beyond black and white.
Many women and men wear a uniform of black and white every day, out of habit, for practical reasons, or because they believe it makes them look professional and competent. Yet all around us, we experience the beauty of colour. Now the New Dove invisible dry deodorant is the first deodorant tested on 100 colours – from black to white and all the rainbow colours in-between* – to ensure that it doesn’t leave any white marks on clothes, whatever colour they are!
Source: Dove Colour Poll. A research survey of 2000 women from the UK, Australia and Brazil © 2013.
* Consumer testing completed on aerosol.