Beauty Review: Lancôme Advanced Génifique Youth Activating Concentrate

Today, a long overdue beauty review thanks to my lovely Beauty Babe (and sister-in-law!), Mareike.


Well, if there’s one good thing that Tik Tok has taught me … it’s how to properly use a serum!

As I discussed in one of my previous posts, a serum needs to go on top of damp skin to lock in the moisture. But Tik Tok also taught me that it needs to be followed by a good moisturizer.

I tried this last night after my shower and my skin felt so good! Thanks, Tik Tok.

First impressions

This week I tested out Lancôme’s beautiful Advanced Génifique Youth Activating Concentrate.

The bottle is made out of thick brown glass and it feels like a piece of art. (You know that feeling you get when you’re in the perfume section at Woolworths and you hold a Chanel perfume bottle with its thick glass? That’s the “oh this is so good” feeling that I got.)


Lancôme Advanced Génifique Youth Activating Concentrate (quite a mouthful!) is formulated with vitamin C, bifidus prebiotic and hyaluronic acid to visibly smooth, hydrate, even out skin texture.

What’s bifidus prebiotic? This magical chemical helps create a favorable environment for good bacteria that is present on your skin’s surface.

By now we all know – or should know – what hyaluronic acid is because it’s taken the beauty world by storm. It basically helps your skin hold large amounts of moisture.

The other ingredient that I didn’t know is ceramides. I found out that it’s one of the prominent lipid components of the skin surface moisture barrier.

How do I use this serum?

1. Cleanse your skin and apply the serum as the first step in the AM and PM.
2. The dropper gives you the perfect amount of serum with each application.
3. Follow with your usual routine by adding moisturizer.


Having won over 170 beauty awards, this serum comes with a good reputation. I’d say that there are good HA serums on the market at a better price point, but this one promises to be at the top.

So, if you want to spoil yourself … invest in the Lancôme serum … or you can find more affordable serum recommendations on this blog.


Price: R1200 – R1700

Stockists: Woolworths, Clarins, Foschini, Loot

Mareike Long

Combining her love for writing and travel, Mareike has now settled down in the Mother City after living abroad in Germany, Ireland and South Korea. She's found her niche in marketing and enjoys art, photography, and writing in her free time.

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