What I… Janelle from Adventure Clubs

Today’s featured blogger is the very inspiring Janelle who blogs alongside her business Adventure Clubs.

A mom of 3 little girls she started her business out of her daily adventures with her own girls. It was a way to connect with them every day based around the fact that they only get ONE childhood and how as a mom you can never get their childhood years back.

Janelle wanted to make as many memories as she could with them and went off every morning to enjoy an exciting experience with them… this led to other moms wanting to join in the fun and to make it easy for other parents to do that she created Adventure Clubs which is now taking off around the world!

Find out more about Janelle, her girls, her business and her work (yes she works too!!) below…


What I…


– Nothing worth having is easily gained
– Bravery (and sheer grit) is highly underrated. Especially in women.
– Looking good means you feel good. It’s always worth it when you make an effort to look like a lady.
– There is nothing more ladylike than being generous.
– Childhood only happens once (and one can never get it back)
– To a child, LOVE is spelled T-I-M-E
– Gratefulness is key to happiness





I love being a mom and adventure buddy to my three adorable little girls, Reagan, Madison, and Devyn. They are just SO much fun (despite the ultra-pink laundry and the plethora of high-pitched squeals in our home)!

I love my amazing husband who is always ready for any adventure life could bring us. We have travelled to over 20 countries together, moved 13 times, started 7 companies, had 3 kids, and still want to have 2 more kids. (I BETTER love that man!)




I love living social justice as part of my everyday life through helping to grow entrepreneurship, which I believe is one of the most effective ways to solve poverty.

I love Jesus, for giving being my best friend and giving me (undeserved) life, hope, peace and creativity.



As a self-proclaimed “lifelong learner”, I do two kinds of intentional reading:

1) Personal Development

2) Novels (with my book club of 8 awesome ladies!)

Each January, my husband and I make a Pinterest board of 24 books we want to read throughout the year to help grow in our careers, faith, leadership, marriage, and creativity. Then, we divide and conquer – each of us reading 1 book from the list a month, and sharing the basic learnings together as we go. It’s been so amazing to be able to share this dream of being “lifelong learners” together with him and this level of discipline in this area has pushed us hard, but it’s been so worth it.

Right now, I’m reading Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert for my personal development. And I’m reading Eve by WM Paul Young (author of The Shack). I would highly recommend both!




“I just want to live my one life well.” – Quote from Ann Voskamp

Our time on earth is just a blink in the eternal timeline, and I want my blink to matter, not because I want acclaim or recognition, but because there is so much good to be done, and it’s a joy to do it!

I’ve been blessed to travel to more than 35 countries, mostly impoverished ones, and I want so much to help bring broken relationships back into right standing with each other––communities, economies, and most of all, families.

My husband and I started Paradigm Shift because we wanted to help solve global poverty through entrepreneurial development and bring broken economies together and bridge socio-economic divides. Then, I started Adventure Clubs to help bring families together so that parents can more easily spend planned, intentional quality time with their kids while growing in community with other families!



Heels or wedges (shoes with height!). I’m petite and I’ve always felt like I can’t engage with the world in a way that feels natural unless I’m boosted three inches taller than I actually am, hence the heels. I can do pretty much anything in wedges or heels––even adventure with my three little girls under the age of 5!

Banana Republic brand of clothes. I just love the elegance and wearability of the clothes, and they seem to last forever! I’m still wearing a pair of BR slacks I’ve had for 12 years (they are classics, I promise!) I’m an American living in Cape Town, and one of the first places I visit when I visit America is to Banana Republic!



Two things: Affirmation & Chocolate

Affirmation. I wish I didn’t need it, but I do. It’s my love language 100%. I love getting little notes or cards or messages with something encouraging and personal. I live my crazy busy life balancing an NGO (Paradigm Shift), a company (Adventure Clubs) and three daughters. And it’s all going at such a fast pace that sometimes I just need to know it matters to someone somewhere. I do often get these amazing messages from Adventure Clubs moms and dads who let me know how adventuring with Adventure Clubs has changed their families for the better. I keep EVERY single one of them. It means the world to me! Knowing I’ve had a hand in bringing people into right relationship with each other is so incredibly motivating.

Chocolate. I always have a bar of NICE chocolate (Lindt or artisan chocolate usually) in my work bag and I have just a tiny square of it when I transition from my morning adventures with my kids to may work afternoon in the office. It’s like a mental shift I do to get into a different headspace. And it makes me happy!



Images: Janelle Schroy

Kathryn Rossiter

Kathryn is a South African lifestyle blogger and mom of 2 who has been blogging daily for over 9 years! She writes about travel, health, beauty, fashion, decor and family... but not food (unless it's food she's eaten made by someone else) as she is a hopeless cook. She only wakes up early for 2 things... a red-eye flight to somewhere exotic and early morning game drives. She has just finished an extensive home renovation and would prefer to never see another box again. She's never met a chocolate or glass of bubbles that she didn't like!

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