Fragrance File: My 5th Avenue – Elizabeth Arden

When I think of New York, other than Broadway, 5th Avenue is often the street that pops to mind.

Laced with all the famous stores, the New York Public Library, The Empire State and The Met Museum, 5th Avenue is easily a place where I could feel right at home.

My 5th Avenue embodies all that is New York. The light, uplifting fresh fragrance in the tall skyscraper shaped bottle that gently lingers all day and leaves a lasting impression, has quickly become one of my favourite fragrances.

The Packaging and the Fragrance

What’s not to love in a tall, chic, champagne toned bottle with gold accents. Described as a sparkling fresh floral, it reminds me of a celebratory crisp glass of bubbly.

With hints of citrus followed by notes of Lotus flower and Jasmine, the fragrance is light, yet invigorating.

Who Wears it?

My 5th Avenue is a celebration of the ambitious woman. It’s for those days when you need to put on confidence, which I think every woman of all ages can identify with.


This fragrant celebration of a woman’s rightful ambition and limitless possibilities embodies the energy, culture and sights that are quintessentially Fifth Avenue. An invigorating floral, it blends citrus notes, musks and wood notes for a fragrant reminder of the sparkling scent of success. NEW Elizabeth Arden My Fifth Avenue. Embrace the possibilities.


My 5th Avenue Body Lotion

The ultimate way to ensure that your fragrance lingers longer is to include a body lotion of the same fragrance into the mix.

How wonderful that Elizabeth Arden has given us a body lotion to wear alongside this gorgeous perfume.

Packaged in a white, elegant plastic bottle and placed next to the perfume bottle, you have a duo of beautiful skyscrapers on your dresser.

Fragrance House: Elizabeth Arden

Name of Scent: My 5th Avenue

Type of Scent: Eau De Parfum Spray

Top Notes: The top opens with the sparkling aroma of Lemon and Mandarin, wrapped with Fresh Ozonic notes and Violet Leaves

Middle Notes: The body of the fragrance is a beautiful bouquet of Lotus Flower enriched with Jasmine

Base Notes: The base boasts with a combination of Musks and Amber Woods, complemented by beautiful Orris Flower and a hint of Cedarwood

Retail Price: R995 for 110ml (Foschini online). Also available in 30ml and 50ml.

Kirsten Murphy Rossiter

Kirsten is a Cape Town based Hair and Makeup Artist and Model. She also has a passion for performing on stage in musical theatre. She has an insatiable appetite for all things beauty and loves educating women with beauty advice, helping to make it attainable and unpretentious, yet still trendy and cool. She loves trying out Foundations, Highlighters (cream and powder) Mascaras, Matte Lipsticks and Cream Blush.

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