Fragrance File: COCO MADEMOISELLE Eau de Parfum Intense by CHANEL

The top selling fragrance worldwide is almost always by CHANEL and this brand new release of their classic COCO MADEMOISELLE is sure to be a firm favourite.

COCO MADEMOISELLE Eau de Parfum Intense has been developed byCHANEL house perfumer Olivier Polge and is a flanker to 2001’s COCO MADEMOISELLE, which was a flanker to 1984’s COCO.

I was recently treated to an early release bottle of this perfume and I can honestly say a day hasn’t gone by without me reaching for this special scent to adorn my wrists with every morning! I’ve fallen deeply in love!!!

The Scent

An intense new facet of the COCO MADEMOISELLE personality emerges to forge a powerful, addictive fragrance that is irresistible in every way.

COCO MADEMOISELLE Eau de Parfum Intense is all about seduction!


“I wanted to remain close to the original formula, while giving it a whole new dimension. I wanted to increase the proportions of fractionated* patchouli. Push it to the limit. Unleash its power on the skin without altering the freshness of the top notes”.

Olivier Polge

Perfumer, Creator for the House of CHANEL


Sicilian orange and Calabrian bergamot kick start the scent with a fruity accent, but within a few minutes, the Indonesian patchouli takes root and winds itself around the heart of rose and jasmine.

To create an even more magnetic and enduring fragrance, perfumer Olivier Polge combined a higher proportion of patchouli leaves with a warm ambery accord composed of Tonka bean and Madagascar vanilla absolutes – a subtle way of adding depth to the contours of patchouli and rendering COCO MADEMOISELLE more addictive and sensual than ever.


*Fractionated patchouli – 20 years ago, CHANEL came up with the idea of redistilling patchouli to obtain a fraction that provided new opportunities for use and is now widespread in the perfume industry.



The Bottle

The bottle design of COCO MADEMOISELLE Eau de Parfum Intense remains the same as the original, while the colour of the juice appears a more intense gold pink.


The Campaign


For the past 10 years the face of COCO MADEMOISELLE has been British actress Keira Knightley. Once again she has reprised her mischievous role as she plays an irresistibly carefree game of seduction in the new advertising campaign.

Watch the advert below and you’ll see that the campaign is an ode to magnetism and reveals a new personality trait of the temptress!



Who Wears Coco Mademoiselle?

Mischevious, Excessive, Unpredictable. This scent will suit a woman who embraces life with the determination of the original Coco Chanel.

Remaining true to its oriental origins, COCO MADEMOISELLE Eau de Parfum Intense is for all those who wholeheartedly embrace their folly, their passion and their excess with an open smile.

A captivating fragrance that makes a strong impact, with no intention of being forgotten. A creation for women who always want more…





My thoughts

One of the most praised fashion houses in the world, CHANEL crafts timeless, precious and delicate perfumes.

COCO MADEMOISELLE Intense is even more powerful than the original, with a more intense oriental/woody composition.

This truly is a captivating scent that I’ve fallen for, hard! I love it’s alluring mix of floral and oriental, citrus and spice.

A beautiful, exclusive scent that is surely perfect for spoiling that special someone with – as a gift and whenever your wear it – even if that is yourself!

I’ll be wearing this whenever I’m looking to enjoy a seductive evening – in or out!


Fragrance House: CHANEL

Type of Scent: Eau de Parfum Intense

Scent Family: Oriental Woody

Top notes: Sicilian orange, Calabrian bergamot

Heart notes: Jasmine, Rose

Base notes: Madagascar vanilla, Tonka bean, Patchouli

Price: The COCO MADEMOISELLE Eau de Parfum Intense comes in a spray bottle for effortless application on skin or clothing and is available in both 50 and 100 ml (R2475).

Stockists: CHANEL counters at Edgars & Red Square stores as well as online at Red Square

International launch date: 1 March 2018

Kathryn Rossiter

Kathryn is a South African lifestyle blogger and mom of 2 who has been blogging daily for over 9 years! She writes about travel, health, beauty, fashion, decor and family... but not food (unless it's food she's eaten made by someone else) as she is a hopeless cook. She only wakes up early for 2 things... a red-eye flight to somewhere exotic and early morning game drives. She has just finished an extensive home renovation and would prefer to never see another box again. She's never met a chocolate or glass of bubbles that she didn't like!

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