A year of lockdown, stress and relationship strain has not been kind to our bodies. With gyms closing and comfort eating being at an all time high this hasn’t been an easy year to keep your figure…
Fortunately Dutch underwear and shapewear brand Magic Bodyfashion has recently launched in South Africa!
When most of us think shapewear, we think about sucking in and hiding our ‘problem’ areas with the main aim to look skinnier. But, fortunately, that old way of thinking about shapewear is no longer.
Today, shapewear is no longer a manipulation of bodies, rather it is a solution for everyone who wants to enhance their shape by smoothing out unsightly lumps in order to look their best.
Shapewear is a celebration of the beauty of the body – whatever shape that is!
Shapewear can be used to make any woman feel comfortable and confident in her clothing, and help her to embrace her natural figure, no matter the size.
Magic Bodyfashion shapewear and solutions garments are for everyone — no matter your shape or size — and they are all designed to help you create a smooth, polished look, with no visible panty or bra line, in your favourite outfits.
The brand has been the body solution brand ‘by women for women’ for over 25 years and is sold in over 60 countries worldwide, so you know they must be doing something right!
The shapewear product range offers functional garments with a great fit and is all about comfort. All garments are fabricated from high-quality materials using the latest innovations.
There is a solution for every wardrobe problem and Magic Bodyfashion offers a full wardrobe of shapewear with each product having a specific function.
The initial launch of the ForEveryone collection in South Africa consists of 14 varied shaping products and will expand further with additional technologically advanced garments. The collection incorporates fully bonded built-in panels at the waist, sides and back to provide an extra firm yet comfortable fit, and it’s available in four practical styles: bodysuit, bodybriefer, hi-brief and hi-shaper. Most of the shaping garments are available from sizes S to 4XL and are available nationwide
When it comes to shapewear, it’s important to have the garments fitted by a trained professional who can assist you in finding the right size and solution for you. Pop in to your local stockist (see list below) to be sized and fitted.
Made with lightweight fabrics the ForEveryone Hi-Brief has a high waist design and powerful bonded panels for a strong shaping effect. The fully bonded panels are built-in at the waist, sides, and back of the Hi-Brief to provide an extra firm, yet comfortable fit. The Hi-Brief fits all the way up to the bra line and can be worn with your own bra, working to shape the waist, tummy, and back to give you a seamless silhouette in even the most form-fitting outfits. The silicone trim at the top of the waistband (just under the bra line) ensures the brief stays perfectly in place and doesn’t roll down like other shapewear I have tried. The brief gives an ultra-smooth and invisible finish and it’s surprisingly comfortable under clothes. Other shapewear I’ve tried in the past has felt quite restrictive and I’ve not felt comfortable sitting or eating while wearing it. The Magic Bodyfashion Hi-Briefs are different – they feel comfortable while still reminding me to stand up a little bit straighter and improve my posture.
The ForEveryone Tummy Squeezer helps to shape your tummy and your bum, giving you the confidence to wear any outfit. With special lace-trimmed seams, and smooth breathable fabric, this beautiful boyshort-style underwear is super comfortable and completely invisible under your clothing.
These Magic Bodyfashion garments can be worn for hours at a time and still feel comfortable without cutting into your skin. Whether you’re rocking a form-fitting bodycon dress or a pair of skinny jeans and a T-shirt, this magical garment gives you the confidence to know you’ll look your best in anything you wear.
Magic Bodyfashion prides itself on its sustainability strategy Magic Cares, which is divided into three parts: environmental, which works on reducing the amount of paper/plastic and CO2 emissions; social, which is all about donations, employee programs and social movements and economic, which showcases their two sustainable collections.
Magic Bodyfashion Stockists
Magic Bodyfashion is available from Inner Secrets Lingerie. They offer free fittings at all their stores. Inner Secrets has 4 stores in Cape Town, including Sea Point, Claremont, the Waterfront, and Mowbray. Click here to find a store near you. The range is also available online from the Inner Secrets website.
Other stockists of Magic bodyfashion include Queenspark, Superbalist, Zando, Storm in A-G Cup, and lingerie boutiques across the country.
For a full list of stockists click here.