There’s a new Elizabeth Arden makeup collection in town and you need to know about it!
The Gelato Color Crush Collection is all about beautiful bold colours in creamy textures – an indulgence without the guilt!
Inspired by the playfulness found in everyday, the new collection allows you to treat yourself on-the-go, wherever, whenever you please.
With pretty Plush Up Lip Gelato lipsticks for lips that feel instantly moisturised, and Plump Up Lip Liners that contour and define lips for a beautiful full pout, the Gelato Crush Color Collection is one worth checking out! I know I’m loving these gorgeous lipsticks!!
The formula of the Plush Up Lip Gelato (R295.00) leaves lips feeling cool with a bright kiss of colour. The key ingredients include Peptides and Hylauronic Acid to smooth and condition, Shea Butter to lock in moisture, Vitamin A, E and Rosemary Extract for soft, nourished lips and Gellified Film Formers for a cushion-like texture.
The subtle scent adds an addictive element and the push up action on the logo lever to open up the lipstick is convenient to apply on the go.
Available in 10 bold new shades namely Candy Girl, Flirty Fuchsia, Strawberry Sorbet, Natural Blush, Red Door Crush, Poppy Pout, Cherry Up!, Red Velvet, Plum Perfect & Black Cherry
“To find your perfect shade, test lipstick on the inside of your fingertip, rather than on the back of your hand. The pad of your finger closely resembles your own lip color, so see which one looks best there, then move to the lips.” – Rebecca Restrepo, Elizabeth Arden Global Makeup Artist
The smooth, creamy, lightweight Plump Up Lip Liner (R225.00) is certainly one of my favourite finds with regards to lip liners. With it’s soft applicator it’s super easy to shape and define lips while the silicone tip at the other end of the dual-ended applicator allows for seamless blending and filling in.
Available in 5 shades: Kiss Me Coral, Vintage Pink, Fuschia Burst, Fire Red & Raisin
“For lips that appear fuller while still looking natural, use a slightly darker lip liner to define the bow and the middle of the bottom lip. Then, blend with a lighter shade.” – Rebecca Restrepo, Elizabeth Arden Global Makeup Artist
The great news is that you can get your hands on one of the Plush Up Lip Gelato lipsticks in the latest Elizabeth Arden Gift with Purchase now running in various stores across SA.
Once again Elizabeth Arden is proud to partner with Sparrow Society & Make a Visible Difference Community Hero – Kate Senekal – who trains previously disadvantaged women in Gugulethu, Masiphumelele and Philippi, giving them the skills to create beautiful things using ethically sourced materials. Sparrow Society has grown into a proudly local brand, which is now sold through a number of South African retail outlets. Through the organisation, Kate has provided employment and a constant revenue stream for women in underprivileged communities, allowing them to not only provide for their families but to also feel empowered and respected by doing what they love. Click here to Shop Sparrow Society online.
All customers purchasing two Elizabeth Arden products (one to be a moisturiser, serum or foundation) will receive a trendy, handmade Sparrow Society bag (avail in 3 colours) filled with five sample of Elizabeth Arden best sellers including a travel size (50ml) Prevage Anti-Ageing treatment boosting cleanser and 4 mini’s – Superstart Skin Renewal Booster (Arden’s antioxidant-rich pre-serum), Advanced Ceramide Capsules Daily Youth Restoring Serum for eyes and faces plus a mini Plush Up Lip Gelato lipstick in Strawberry Sorbet – my favourite shade from the NEW Gelato Crush Collection!
Pop past the following stores over the next few months to pick up your own Sparrow Society & Elizabeth Arden gift!
- 12 February – 4 March 2018 at Truworths stores
- 15 April – 6 May 2018 at Edgars and Red Square stores
- 20 April – 7 May 2018 at Woolworths stores
Images: Kathryn Rossiter