Last Friday I was fortunate enough to be be invited by Edgars to attend a beauty launch in Johannesburg. I flew up early on Friday morning along with about 30 other beauty editors and bloggers to be introduced to the 8 exciting new international brands that Edgars Red Square will be launching in the next few months.
As a brand Edgars are reacting quickly to consumer trends and are constantly on the look out for exciting, new, cost-effective brands to bring to the South African market that will exceed the customer’s expectations.
The event was held at the stunning Circa Art Gallery in Rosebank where we heard from 3 brand managers who oversee the international brands – Sampar from France, Greenland from The Netherlands and Radical Skincare from The US. Other brands lauching in Edgars Red Square stores across the country include GOSH Cosmetics, Nails inc, Kings & Queens and Korres (in Oct).
After the presentations we where invited to sample, test and try out the various brands and to ask questions we had about the products. I managed to snap a few pics of the day and thought I’d share some “behind the scenes” pics of a beauty launch here….
It was a lovely afternoon and I had a lovely time chatting to fellow beauty lovers and finding out more about the amazing brands heading for our shelves soon. It was a really awesome experience and one I’m so grateful for. Thank you Edgars! Over the next few weeks I will be sharing my reviews of the products mentioned above plus the other brands I received in my very generous goodie bag! In the meantime here is a short blurb about each exciting new brand that you can be sure to keep your eyes out for….
SAMPAR Paris brings Parisian Glamour to your skincare regime. It has carved out a reputation as the pioneer of urban skincare and consists of a range of intelligent skin care products that are designed to combat the effects of the urban environment on the skin. Both ageing and environmental factors threaten the skin’s ability to adapt and regenerate which results in dull, sensitive, blemished and dehydrated skin, enhancing the appearance of lines and wrinkles. The SAMPAR mission is to support your skins’ natural healing actions. I love that SAMPAR uses an innovative airless packaging system which provides the correct amount of product with no contamination from your fingers or the air and allows you to use 100 percent of the product to the very last drop! SAMPAR Paris is currently one of the top 3 best selling beauty brands on the shelves of Sephora in Paris (who receive more visitors than the Eiffel Tower!) Visit www.sampar.com for more information on the SAMPAR products.
I’m always keen to discover new natural beauty product ranges to South Africa and Greenland is a goodie! This bath and body care range is based on natural, organic ingredients and is not tested on animals. It contains fruit extracts, essential oils and natural butters and I can attest to the fact that the range smells amazing!! Greenland products treat the senses while effectively delivering moisture and nourishment to your entire body. The different fruity scent combinations stimulate your emotions, the body butters and bath oils soften your skin and aid indulgent pampering “me-time” & the body and foot scrubs rejuvenate the way you look and feel! They also have a range of 6 balm and butter lip balms that contain no paraffin and are therefore not “addictive” as they don’t dry your lips out. Visit www.greenland.nl for more info.
This US range makes some radical claims such as claiming to have 300% greater antioxidant protection than other leading brands, Radical is known for its greater potency which produces significant results. Developed by sisters Liz and Rachel Edlich, the Radical product range is also Paraben free and suitable for all skin types. Regarded as the most powerful anti-aging skincare range around Radical combines three classes of active ingredients to prevent, repair and soothe skin. The Radical skincare range currently consists of nine different products, the most iconic of which is the Peptide Infused Antioxidant Serum (R1650) which has been proven to increase collagen and elasticity in weeks. Radical’s full range of products as used by a multitude of celebrities including Jane Fonda and Eva Longoria is exclusive to Edgars and will be available in select stores. For more information go to www.radicalskincare.com
This cult Greek skin care, makeup, fragrance, suncare and men’s range brand is launching in South Africa in early November 2013 in select Edgars stores. The brand, which selects only the finest organic and naturally derived ingredients for its products, has an avid following globally. All Korres products are developed based on four groups of natural ingredients: herbs with pharmaceutical properties, Greek flora herbs, food ingredients and high-efficacy natural ingredients. The entire range is environmentally friendly with clinically tested effectiveness. The Korres brand is sure to be a hit with South African consumers who love natural cosmetics. The range’s makeup collection includes products for face, lips, eyes, blushers and nails and feature products like pomegranate or wild rose foundations and concealers, multivitamin compact powders, mango butter lipsticks, cherry lip gloss and even shimmering eyeshadows. The brand also includes a treatment, bath and body, suncare and fragrances range as well as a Men’s skincare range! Celebrity fans of Korres include Scarlett Johansson, Angelina Jolie, Rihanna, Drew Barrymore, Kylie Minogue, Charlize Theron, Cameron Diaz and David Beckham!
Kings & Queens
This is a fun and decadent bath and body range which is built around the intriguing myths which surround countless royals and their obsessions with the healing powers of herbs and spices, Kings & Queens believes in every day royalty and as such, the brand provides luxurious products at affordable prices. The brand’s range of shower gels (R69), body milks (R89), shimmering body milks, body butters (R109), candles (R99), eau de toilette (R199), deodorants, soaps (R39) and body scrubs is not only known for its ability to indulge but also for its fun, quirky side – the perfect ingredients for a great gift! Signature ingredients include Pomegranate, Blue Egyptian Lotus and Malachite extracts which all contribute towards that extra element of indulgence. Importantly, the entire range is free of mineral oil and parabens.
Gossip Girl Fragrances
Now available exclusively at Edgars, “Spotted!” and “XOXO” based on Gossip Girl – the TV Series, these two new perfumes encapsulate the spirit of today’s aspirational young woman with a taste for luxury products and a love of trendy places, socialising and fashion. They will soon be joined by a full line of matching body products including deodorants and body washes. For more information, please visit www.scent-story.com
A new cosmetic brand exclusive to Edgars and Red Square, GOSH Cosmetics, is an innovative and trendy Danish product. GOSH Cosmetics has an array of colourful, fun and edgy products that are inspired by runway fashion trends for summer 2013. It’s all about eyes this spring/summer be it jewelled lids, pink mascara, silver or metallic shadows. Another trend is towards enhanced minimalism such as skin prepped to perfection, subtle contouring, a slight curl of the lashes and even a faint brushing of pink on the cheeks. Trendy lip colours for this summer are bright, bold and vibrant: scarlet, coral, fuschia and pink. And GOSH has all these trends covered for the summer season!
Nails inc provides the ultimate in affordable luxury and is famous for its innovative, catwalk inspired, professional products. It has a wide range of special effects and colour polishes available exclusively at Edgars and Red Square. Nail trends to look out for in Summer 2013 will be neon and nude combinations, vibrant pastels and metallic flashes. Colours that will steal the show include coral, orange, vibrant blue, juicy pink, teal and turquoise, while some of the major trends to look out for are ombre and speckled nails. For more information visit www.nailsinc.com, or find them on Twitter (@nailsincsa) or Facebook.
You can now also purchase the Nails inc and GOSH range of products online via www.redsquare.co.za. Red Square is South Africa’s leading cosmetics speciality brand offering the widest range of national and international branded cosmetics in 39 stores and now online. Red Square offers a unique free sampling programme for on-line customers that allows them to choose three free samples with every order and all orders over the value of R350 are delivered free of charge.
For more information on any of these brands please visit the Edgars website www.edgars.co.za
P.S. If you can believe it this was actually the very first time I spent longer than 2 hours in Johannesburg!! Crazy, right? I even stayed over for my first ever Jozi night with one of my closest friends! A bit overdue for someone who’s just turned 33!!
Images: by Kathryn Rossiter