Earthchild Winter 2013 Collection

With winter around the corner I thought it was a good time to do a sort out of my kids cupboards this past long weekend. I usually do this on a seasonal basis and remove all the items that are too small or ones that are not going to be used in the months ahead. Obviously this means that I then need to head off to the shops to add any items that might be missing. In this case it was jeans for my son and leggings for my daughter, long sleeved tops and warm tops all the way. And a beanie, if the weather this weekend was anything to go by!

As I have mentioned previously both my little people suffer from terrible eczema and very dry skin and it’s a constant battle to get them to stop scratching. One of the many measures we have had to take to help them with this condition is to banish all non-cotton items from their wardrobes! Polyester and polyester blends are the worst culprits (which makes school uniform buying particularly interesting!)

I have always found buying boys clothes to be particularly challenging. I know most little boys LOVE all things garish, and unsavoury cartoons seem to be the order of the day for a particular age range, but I really can’t stand my child walking around in scary looking t-shirts or like he just stepped out of Cartoon Network’s marketing department. Don’t get me wrong I’m OK with a little bit of Lightening McQueen or Hello Kitty I’m just not crazy about Ben10 or Barbie for kids under 5. Have you watched those shows??

While we are on the subject of children’s clothes shopping – I have always found that most boys departments are woefully understocked too – and don’t even think about finding anything on the seasonal sales for boys – you won’t! So I have developed a few of my own “kids clothes shopping guidelines“. I use these rules for my daughters wardrobe too but girls are FAR easier to dress this way.

So here are my shopping rules:

– neutral or plain colours
– good quality that will last at least a season
– classic styles
– age appropriate outfits
– 100% cotton or organic cotton
– items that can be mixed ‘n matched

With these guidelines in mind I was thrilled to discover www.earthchild.co.za‘s collection for Winter 2013. The latest range comprises the usual Earthchild high quality eco-friendly fabrics in 100% cotton and organic cotton which is super soft against the skin – a real bonus for me. The colour palette for girls is a beautiful array of cream, grey, soft blue and a coral pink. When given the choice she headed straight for the leggings and cute winter dress in pink polka dots. Another of her favourite items was the on trend “snood” scarf – I think it reminded her of her mom’s outfit choices! We also found a lovely hoodie warm top with the cutest ruffle detail on the front. A neutral but with a difference.

My son selected a pair of hard-working jeans, a wardrobe essential for boys of all ages, a wonderfully warm hoodie top, a long sleeve t in yellow (his fashion choice!) and his favourite purchase of all – the blue and yellow fisherman-style beanie! Don’t let anyone tell me that boys don’t like buying new clothes. He loved it! I really love the vintage feel to the boys range including a super cute denim shirt and some totally trendy “veldskoen” – super cool fashion gear for boys who take their winter fun seriously!

boygirl

beanie

beachboy

IMG_2564

IMG_2562

boys3

IMG_2556

boys2

“It’s all about encouraging the adventure,” says Jonathan Katz, founder of the EARTHCHILD & EARTHADDICT brands. “We hope to inspire parents and children alike to reconnect with the earth, and to explore the abundance that winter has to offer – playing outside whilst chasing after leaves, climbing trees, dodging mud puddles and venturing out on misty mornings.”

Earthchild’s winter garments are the perfect mix of practical and pretty – they allow a freedom of movement to play unhindered, while not compromising on comfort, quality or durability. The beautiful outfits look perfectly at home for a variety of activities and occasions – smart enough to attend a birthday party while casual enough to spend at day exploring the forest or running around on the beach. Clothes shopping for my kids just got a whole lot easier!

IMG_2583

IMG_2598

IMG_2545

IMG_2563

girls2

Prices for featured items:

BOYS
Grey Hoodie – R179
Blue Jeans – R359
Blue & Yellow Beanie – R149
Long sleeve t-shirt – R159

GIRLS
Coral Hoodie with frills – R289
Grey Leggings – R129
Coral polka dot long sleeved dress – R169
Coral polka dot snood – R119

The Earthchild winter 2013 range will be available in April 2013 across all 34 stores countrywide.
For further information, please visit www.earthchild.co.za

Images: Kathryn Rossiter
Garments: Earthchild

Kathryn Rossiter

Kathryn is a South African lifestyle blogger and mom of 2 who has been blogging daily for over 9 years! She writes about travel, health, beauty, fashion, decor and family... but not food (unless it's food she's eaten made by someone else) as she is a hopeless cook. She only wakes up early for 2 things... a red-eye flight to somewhere exotic and early morning game drives. She has just finished an extensive home renovation and would prefer to never see another box again. She's never met a chocolate or glass of bubbles that she didn't like!

3 Comments
  1. My daughter has the coral hoodie and the polka dot dresses and leggings in all the colours! I just need the beautiful rose cardi and check dress to have almost the entire winter range so far. I adore Earthchild and also insist on proper cotton and good quality. I love their colours too. I hate the neon clashing cartoon clothes you get in big stores

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.