I love what Dove as a brand is doing for women around the world. Their beauty philosophy of inner beauty being more important than what can be seen has always spoken to me. It’s definitely one I believe in and want to impart on my daughter from a young age. At age 3 she has already become aware of her appearance (even remarking about how she doesn’t like her freckle – where did she get that idea from?) I do love to embrace her “girlyness” and playing with make-up, painting our nails together or putting on some pretend high heels are all fun aspects of being a girl, but I need to find a balance between allowing her access to these while reminding her that they are not the only important thing in life. I want her to be 100% aware that her value is never determined by how she looks so I particularly liked this campaign Dove ran encouraging parents to talk to their daughters before the rest of the world did with regards to beauty!
And this similar version of daughters describing their moms? Or how about the video showing you the transformation of a model using photoshop to what we see on the billboards? And the campaigns shot using real women in all their natural glory be that with different skin tone, hair colour or body shape?
Yes, Dove certainly do know how to embrace the inner beauty shared by all women. What also helps is that their products promote this mission even further by making us as women feel amazing! You can’t deny how important body confidence is to your entire well-being. As a woman when you feel great about yourself and comfortable in your own skin you feel so much better about life in general. A new Dove product that is helping women feel better about themselves is the Nourishing Body Lotion Range. It delivers deep nourishment to each layer of the skin, working from the surface layer down* and giving your skin 10 days of nourishment**. The breakthrough Deep Care Complex in the Body Lotions Range feeds every layer with a unique combination of natural skin nutrients and essential oils that help to gradually improve the skin from the inside out!
What were my thoughts on Dove’s Essential Nourishment Body Lotion for Dry Skin? The lightweight, milky cream is luxurious and quickly absorbed leaving the skin soft, supple and moisturised. The next morning my skin felt smooth and less dry and tight than it otherwise would have – even after a shower!
For more information on Dove in South Africa visit the Dove Facebook page.
* Within stratum corneaum.
** Based on clinical tests showing nutrient presence, after 3 applications per day for 4 days.