Choose Happiness with the new La vie est belle campaign from Lancôme

Recently I shared how life was getting the better of me…. and how much of a surprise that has been to me as a normally very positive person who prefers to look on the bright side of life….

Which is why, over the past few weeks, I’ve been trying to remind myself to choose happiness again, every day…

So far I think I’ve been doing pretty well… by making plans to see my friends more often, visiting pretty places, starting an exercise regime, wearing brighter colours and spritzing on a special fragrance every morning I’ve realised that, indeed…

 

Life is beautiful

 

In 2012, Lancôme struck a chord with women worldwide by affirming this statement: Life is beautiful with the launch of their iconic La vie est belle, L’Eau de Parfum.

One reason for the lasting success of this scent is the core message of La vie est belle that happiness is a choice and the reinterpretation of happiness in every aspect of La vie est belle, from the unique signature of its scent, to its crystal smile bottle, even the woman chosen by Lancôme to embody the possibility of happiness: Julia Roberts.

A Lancôme ambassador since 2010, who is better positioned than Julia Roberts to make us believe that happiness is real but the bearer of cinema’s most beautiful smile!

Julia Roberts and director James Gray came together to create a new film portraying happiness and featuring La vie est belle. This beautifully shot film is due to be released later this week… and I am excited to announce that I will be sharing exclusive content about the film over the next few days (including an exclusive interview with the lovely lady herself, Julia Roberts!)

 

“The Julia you see in the city is the same as you see on screen: divine and completely genuine.” – James Gray

 

A wonderful declaration of love to happiness set in the heart of the French capital, “this film speaks of the refusal to be confined to the small box of convenience and the need to look elsewhere to find beauty and, most importantly, a real sense of personal achievement,” the film-maker explains. It is the perfect blend of fantasy and reality.

 

Here are a few behind the scenes photos of the film shoot… exclusive to Becoming you!

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Kathryn Rossiter

Kathryn is a South African lifestyle blogger and mom of 2 who has been blogging daily for over 9 years! She writes about travel, health, beauty, fashion, decor and family... but not food (unless it's food she's eaten made by someone else) as she is a hopeless cook. She only wakes up early for 2 things... a red-eye flight to somewhere exotic and early morning game drives. She has just finished an extensive home renovation and would prefer to never see another box again. She's never met a chocolate or glass of bubbles that she didn't like!

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