Business Lessons I’ve learnt through Blogging

A little while back I was asked to share some of my business lessons and insights with Women Online and I thought I’d share them with you to discover a bit more about the business (and business woman) behind the blog 😉

These are some of the Business Lessons I’ve learnt through Blogging

1      Please introduce yourself and tell us about the path that led you to where you are today.

I first started blogging many years ago in the early 2000’s but these were personal blogs that I was reluctant to share with others. Two years ago I took it up again more seriously, still as a hobby, but this time with more vision and purpose – to remind myself of what was important to me pre-kids and that these things were still important to me even though I was now a mom. I realised shortly after starting it that my own mission was not something unique to me and that there were plenty of other women out there who also needed to be reminded to become themselves, hence the name Becoming you!


2      Tell us about your business.

Becoming you is an inspirational online space for women, mostly moms, in South Africa. Featuring articles across many topics including beauty, fashion, travel, photography, motherhood, celebrities, product reviews, interviews and competitions, the aim is to encourage women to take some time to remember what it was that made them unique and gave them joy (aside from their kids!) I’m also hoping to turn Becoming you into a business that can pay for itself and give me some pocket money (a bit more would be nice too…)


3      What obstacles did you have to overcome to get where you are today?

Obstacles I have overcome are the self-doubt that inevitably takes over when you are launching a small business, especially a creative one where you are exposing some of your life through your words and photos. Initially I also found myself very focused on what other bloggers were doing, however, I have managed to work through that and now I focus more on what I am doing and try to do that as best I can. Currently, tIme is my biggest obstacle – I have so many ideas and dreams for Becoming you but am limited in what I can achieve in the very limited time I have available (9 – 12am on weekday mornings while my daughter is at school is very short!) I’m still trying to find a way of managing this time better and doing less late nights!


4      Where do you see yourself 5 years from now?

To be honest I haven’t sat down to think about this yet but I it would be lovely to be recognised as a credible source of information and encouragement for women across South Africa. I’ve always dreamt of working at a magazine, so turning Becoming you into an online magazine similar to Sweet Paul or Rue would be amazing!


5      Who would you say has been your greatest role model and why?

My gran was an inspiring lady – one who went against the grain and was a unique person. She was incredibly creative and tried to encourage that in me as a child. She was always introducing me to new interests – gardening, brownies, museums, the ballet, pressing flowers, painting, reading etc etc. Every birthday gift was a new hobby idea! Another inspiring mentor who I have been fortunate enough to meet in person a few times in recent years is Jane Raphaely – the publishing doyenne. I loved reading more about her incredibly inspiring life story in her autobiography, Unedited. She was a force to be reckoned with in SA magazine publishing and has set the bar very high for those wishing to follow in her footsteps!


6      What do you enjoy doing in your spare time?

Blogging? Ha ha! I don’t have much spare time between my 4 jobs! Besides being a full-time mom when my kids are home I do 2 other jobs on the side so free time is a luxury. I love watching movies and tv shows with my husband, discovering new places, reading a good book, walks in nature, going for a family outing and spending time with my girl friends.


7. What advice do you have for other aspiring business people?

Don’t give up too soon. All too often I think we quit when the going gets tough and if we had stuck it out a bit longer we might have become successful. Don’t quit! You never know if the breakthrough is just around the corner! I have had moments when I wanted to give up and I have to keep reminding myself of how far I have come and how I don’t want to have wasted all the time and effort I have put in so far. (Obviously if you are losing money then that is a different story). A lesson I have learnt is that while it appears to others on the outside that my “success” has come easily, it has not been without it’s challenges, sacrifices, ups and downs. It has been hard work, fortunately I have enjoyed it! This has shown me that when I look at someone who I think of as a success that they most likely have also worked really hard to get where they are and that they are genuinely passionate about what they are doing! Doing something without passion is futile.

I hoped you enjoyed learning a bit more about me and the journey I’ve been on as I grow my little blog into a business!

Kathryn Rossiter

Kathryn is a South African lifestyle blogger and mom of 2 who has been blogging daily for over 9 years! She writes about travel, health, beauty, fashion, decor and family... but not food (unless it's food she's eaten made by someone else) as she is a hopeless cook. She only wakes up early for 2 things... a red-eye flight to somewhere exotic and early morning game drives. She has just finished an extensive home renovation and would prefer to never see another box again. She's never met a chocolate or glass of bubbles that she didn't like!

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