Beauty Review: The Best of Aveeno

Today’s Beauty Review comes to you from Becoming you’s Contributing Editor, Emma.

We relocated internationally last year. What a busy, crazy year! I can honestly say I had given NO thought to the effect that a climate change and water change could have on our skin! Until our skin started showing signs of being very unhappy, dried out and uncared for – whoops!

In my search for a fast and thorough skin solution I was directed to the Aveeno products.

Created in the USA over 70 years ago, a bottle of Aveeno® Daily Moisturising Lotion is sold every 1.4 seconds in the USA. The brand has been available in South Africa since 2017 and in the UK for over a decade where it is the fastest growing body moisturising brand.

Aveeno offers an excellent skin product range for our entire family. Having three kids, two of which have eczema and one who gets dry patches like myself, Aveeno has been a solution for all of us.

The range offers different products for different skin types. This really makes so much sense, as I know not every family has the same skin challenges as us. Their range is broken down into the following:

  • Normal to Dry
  • Very Dry and Irritable Skin
  • Very Dry Itchy, also Eczema Prone Skin

Their comprehensive range also offers daily moisturising, skin relief and daily emollient options which means that they are a one-stop shop for all your skin care needs. They also offer an excellent variety of products from hair care products to body moisturisers, hand and face creams and, of course, their fabulous baby product range.

More about Aveeno

Each Aveeno® Active Naturals® ingredient has unique characteristics that are extensively studied, understood and maintained in formulations to preserve their natural activity. The result is a range of products that are clinically proven to be effective, and are gentle enough for use on delicate skin.

I was intrigued by the ingredients used by Aveeno and read up a bit more about their brand realised that one of their essential ingredients is colloidal oatmeal. Two American brothers, Sidney and Albert Musher began studying the benefits of oat in 1945. Oat has actually been used in skincare since ancient times when the women of ancient Greece and Rome used oat baths to heal and soothe skin conditions. The brothers discovered the powers of finely milled colloidal oatmeal to manage dry skin conditions. At the Mayo Clinic dermatologists recognised their pioneering work and the AVEENO® brand was born. Since then, 70 years of scientific studies have backed up their findings.

We love that this brand is very aware of holistic processes and so even the way that the oats are harvested and activated keeps the goodness of nature without excess heat or unnecessary chemical solvents. That means that the natural oat is pure and potent.

Did you know?

Aveeno products are formulated to help care for and protect skin by being:

  • Dermatologist tested and/or Paediatrician tested
  • Dye-free
  • Using soap-free cleansers
  • Enriched with Active Naturals® or Triple Oat Formula.

Our Aveeno favourites

Aveeno Daily Moisturising Body Wash

We love this body wash as it cleanses the skin, whilst keeping it moisturised and it does not dry it out like many regular body washes do. We enjoy the smooth consistency and the gentle scent.

  • Nourishes normal to dry skin and maintains the microbe balance and moisture barrier
  • Clinically proven to gently cleanse. Helps maintain skin’s natural microbiome balance.
  • With colloidal oatmeal
  • Soap free.
  • Suitable for sensitive skin.
  • Available in two sizes: 500ml and 300ml

Aveeno Baby Daily Care Barrier Cream for Sensitive Skin

This barrier cream is easy to love as its consistency makes it easy to apply and it stays on giving excellent protection from moisture. It also helped keep the skin nourished and solved areas which were irritated with its soothing qualities.

  • For baby’s normal to dry skin
  • With colloidal oatmeal & zinc oxide
  • Suitable for newborns & also little ones who may be prone to eczema
  • Free from fragrance & phenoxyethanol
  • Paediatrician & Dermatologist tested

Other Products in the Aveeno® Baby range

The makers of Aveeno® Baby understand that infant skin is unique and naturally more sensitive than adult skin which means it needs a little bit of extra nourishment and protection on a daily basis.

The Aveeno® Baby Daily Care range cleanses, soothes and protects baby’s sensitive skin, leaving it feeling comfortable and healthy-looking.

The Aveeno® Baby Active Naturals® range optimises naturally effective oatmeal in a gentle formula to give baby skin the best possible protection.

Aveeno® Baby daily Care Hair & Body Wash

Gently cleanses baby’s delicate skin from top to toe without leaving it feeling dry
Suitable for newborn skin, the mild formulation can be used daily. Contains colloidal oatmeal and oat essence to help restore the skin’s natural barrier. Leaves hair soft, shiny and easy to comb. Paediatrician tested. Formulated to minimise the risk of allergies

Aveeno® Baby daily Care Moisturising Lotion

Contains colloidal oatmeal and oat essence. Suitable for delicate skin on the body and face. Non-greasy and fast-absorbing. Moisturises dry and delicate skin for 24 hours. Mild formulation and gentle fragrance means it can be used daily.


Aveeno range for Extra Dry Irritated Skin

Aveeno® Dermexa Range

The Aveeno® dermexa range is scientifically formulated to help manage extra dry irritated skin.

Aveeno® Dermexa Wash

Gently cleanses skin without drying. Developed with dermatologists, its unique formula combines finely-milled colloidal oatmeal with avenanthramides clinically proven to soothe extra dry and irritated skin. Leaves skin clean, soft and soothed
Formulated to gently cleanse dry, irritated skin without inducing dryness 300ml,

Aveeno® Dermexa Emollient Cream

Developed with dermatologists, its unique formula intensely moisturises extra dry and irritable skin to help strengthen the skin’s natural barrier. Protects and moisturises to help strengthen the skin’s natural barrier Formulated to minimise the risk of allergies. The cream is clinically proven to provide relief against the 5 signs of very dry skin:

  • Redness/irritation
  • Peeling/scaling
  • Itchiness
  • Extreme dryness
  • Roughness


Spreading kindness with Aveeno

Beyond the product alone, Aveeno has gone further to make sure that they are do all that they can to care for us and our environment, they are committed to sustainable packaging, ethical farming practices and thoughtful scientific formulations. What’s not to love!?

I am also pleased to share that during this tough season they have supported the Covid efforts in showing appreciation to UK doctors, nurses and healthcare professionals on the frontline, they have sent over 350,000 AVEENO® lotions to the NHS to provide some relief to hard-working hands. As a means of thanks and support to the medical workers. #healinghands


Find out more about the Aveeno product range at

Aveeno is available in South Africa at Clicks




Emma Reid

Emma is a mom of three. She is an educationalist and holds a Bachelor Degree in English, Media & Writing and Film. She is also a qualified Primary School Teacher. She has a keen interest in curriculum and content development especially for child related fields. With many years of teaching children, and advising parents, she is passionate about childhood development and education - of kids and parents. Her hobbies include photography, reading, travel and spending time in the outdoors with her family and relaxing either in or near the surf!

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