Beauty Review: Pure Clay masks from L’Oreal

There have definitely been some benefits to this season of spending much more time at home than ever before, one of which is certainly that there is much more time for self-care regimes.

I’ve been enjoying taking this slower pace of life to indulge in little rituals that I love and that bring me joy and personal peace amidst the chaos of the outside world

In between the madness that is working from home, managing my kids’ homeschooling and doing at least 2 loads of laundry every day, I have been indulging in weekly baths filled with bubbles, burning essential oils that stimulate my senses, spending time giving myself a manicure and slathering on long forgotten beauty products and potions.

One of my favourite weekly indulgences has been to tap into a regular face mask and the Pure Clay mask range from L’Oreal has been a firm favourite. During the quiet days of lockdown there’s just something so relaxing about creating and at-home spa situation and sitting back with a face mask on or using one while watching your favorite TV show, having a bath, or doing an at-home manicure.

The range of clay masks on offer from L’Oreal includes options for various skin types. The Pure Clay range can be used alone or in a mix and match “multi-masking” way so that you can transform your skin in as little as 10 minutes!

Why use a clay mask?

Clay is an amazing ingredient that can help to purify the skin. The Pure Clay face masks are formulated with three different types of pure clay:

  • Ghassoul (Moroccan lava) – This clay is found in Morocco and is said to absorb excess sebum.
  • Montmorillonite – This clay will assist in eliminating imperfections.
  • Kaolin – This clay is said to help clarify your complexion.

Other unique ingredients like charcoal, eucalyptus, red algae, seaweed, and yuzu lemon that all help to purify, exfoliate, and brighten the skin.


How to use a clay mask

  1. Clean and dry your skin.
  2. Apply an even layer of your mask of choice – to your entire face or specific areas.
  3. Leave it on for 10-15 minutes
  4. Rinse off with water.

Your face mask doesn’t need to be completely hard and dry before you can wash it off. It’s actually best to remove masks before they dry out all the way, so make sure you aren’t masking for longer than 15 minutes at a time.

Use your face mask two to three times a week for best results.

Making a clay mask a consistent part of your beauty routine should be a whole lot of fun so don’t slack on masking regularly!


How to choose the right clay mask for your skin type

So, how do you know which clay mask to use? Each Pure Clay mask addresses different skin care concerns. Here’s how to determine the right clay mask for your skin type…

If you have blemish-prone skinmanage clogged pores with a little help from the Blemish Rescue Clay Mask (blue) which contains Marine Algae to clear imperfections and unclog blackheads. Day after day, dead skin cells can build up on the surface of your skin, leaving skin feeling rough and causing pores to become enlarged. This clay mask formula is enhanced with red algae and can help draw out the buildup of dirt, impurities, and oils and exfoliate dead skin cells from the surface of your skin. After one use, pores are unclogged and tightened. After continued use over time, skin imperfections like blemishes and discolorations become less visible, and pores become more refined. This mask has a calming effect on the skin, without being drying and can also be used as a gentle spot treatment overnight. The formula is super soft and it spreads really well, so you don’t need a lot of this one for your whole face.

If you have a dull-looking complexion… reach for the Detox Clay Mask (black) formulated with charcoal. Harsh environmental factors like air pollution dirt, and debris can damage skin over time, leaving your complexion looking dull. This clay mask formula is enhanced with charcoal and helps to draw out the buildup of impurities, dirt, and pollution and to clarify normal, congested skin. Immediately, skin looks brighter. Over time, your skin will feel as though it can breathe better, and your complexion will become more radiant.

If you have an uneven skin tone… reduce imperfections with the Pure Clay Bright Mask (yellow). Daily makeup use and improper skin care can leave skin uneven with roughness and imperfections. Enhanced with yuzu lemon extract, this gorgeous bright yellow clay mask draws out impurities, dirt, and pollution while also shedding dead skin cells. If evening out skin tone or texture is what you’re looking to achieve, this is the mask for you. Over time, your skin will appear smoother, more even, and illuminated. The  ‘natural exfoliators’ are not abrasive at all and leave the skin feeling smooth and polished.

If you have oily skin… use a clay mask that’s formulated to absorb excess oil and shine, like the Purity Clay Mask (green) with Eucalyptus to purify and mattify oily, shiny skin. Impurities, dirt, makeup, and excess oils can build up on the surface of your skin day after day, leaving your complexion looking overly shiny—or maybe your skin is just naturally oily. In either case, you’ll want to use a clay mask that’s formulated to absorb excess oil and shine. This clay mask formula is enhanced with eucalyptus leaf extract and can help draw out the buildup of impurities, dirt, and oil, and reduce the appearance of excess shine. Immediately, skin looks clean and clear. Use after use, skin appears healthier, re-energized and refreshed.

If you have dull skin…try the Glow Mask (red/ pink), as it contains little exfoliating beads that don’t feel abrasive the skin. This super-charged pure exfoliating clay face mask is enhanced with Red Algae Extract to exfoliate and refine the skin in just 10 minutes. Containing a unique and efficacious formula that provides a multi-sensorial, fragrant experience with potent pure clays and volcanic rock to exfoliate dead skin on face and smooth surface imperfections. Remove dead cells, dirt and oil from skin so that imperfections are less visible and reveal a polished, pore-minimised and smooth complexion with skin texture that appears refined and smooth. Not only will skin feel as though it can breathe, it will be healthy looking with a beautiful glow.

What is Multi-masking?

Multi-masking comes in handy when different parts of your face have different skin care concerns and needs

Different areas of your complexion can have different issues. Maybe your forehead gets oily, but your chin is really prone to breakouts. Or perhaps your cheeks are really dry but your T-zone is constantly shiny.

One type of face mask might not be the right formula for your entire face, and that’s why you should give multi-masking a try. Grab three to four face masks and smooth them onto different areas based on your own unique skin care concerns.


Tips for using using clay masks

Make sure you’re not making any of these all too common mistakes!

Apply on uncleansed skin

You don’t want to apply your clay mask onto dirty skin! Use a gentle facial cleanser beforehand, then pat your skin dry with a clean face cloth before moving on to applying your face mask.

Don’t apply with dirty hands

When you apply your face mask onto freshly-cleansed skin, don’t use dirty fingers to do so. Give your hands a good wash before you get to work, otherwise you’ll be transferring oils and impurities—not to mention bacteria—onto your face.

Moisturise after you rinse off your clay mask

Apply a nourishing face moisturiser after you rinse off your mask. This will help to lock in hydration and keep your skin looking and feeling hydrated and fresh. You don’t even need to dry off first, you can jump straight to moisturizing and lock in more moisture that way.

Use consistently

Using a product once in a blue moon will not results in amazing results. When it comes to just about all beauty products and treatments, consistency is key in order to make and see a change.


The masks come in glass jars with plastic lids. There is 50ml of product in each jar and you get about 10 applications from each jar.

These masks are available at most retailers that stock L’Oreal such as Clicks and Dischem.

They retail for around R159,95 ea.


Images: Kathryn Rossiter

Disclosure: 1

Kathryn Rossiter

Kathryn is a South African lifestyle blogger and mom of 2 who has been blogging daily for over 9 years! She writes about travel, health, beauty, fashion, decor and family... but not food (unless it's food she's eaten made by someone else) as she is a hopeless cook. She only wakes up early for 2 things... a red-eye flight to somewhere exotic and early morning game drives. She has just finished an extensive home renovation and would prefer to never see another box again. She's never met a chocolate or glass of bubbles that she didn't like!

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