Angelina like you’ve never seen her

Louis Vuitton have just released a new advert in their Core Values campaign starring Angelina Jolie like you’ve never seen her – casually dressed, sans make-up(?) and shoes, travelling through Cambodia. The shot was taken by famed photographer Annie Leibovitz in Cambodia’s Siem Reap province, with her personal Alto bag conveniently slung over her shoulder.

Apparently Jolie was paid in the region of $10 million for her time, but has elected to donate a significant slice of her fee to a charity – most likely the Maddox Jolie-Pitt Foundation, which the couple founded to aid community development and conservation in Cambodia.

Core Values celebrates Vuitton’s timeless classics in real situations on ‘real’ people – meaning celebrities rather than models – and runs alongside their seasonal ‘fashion’ campaigns.

The most recent campaign images feature U2 frontman Bono and his wife Ali Hewson in Africa, where the couple have long campaigned for the fight against extreme poverty, and actor Sean Connery photographed on a beach near his home in the Bahamas. Previous ‘faces’ of the campaign include Vuitton favourite Sofia Coppola and her father Francis Ford Coppola sitting in the Buenos Aires countryside, Rolling Stone Keith Richards in a hotel suite with a Louis Vuitton guitar case, and former President of the Soviet Union, and Nobel Peace Prize winner, Mikhail Gorbachev, in the back of a limo passing the remaining part of the Berlin Wall.

The campaign is expected to run for at least 18 months and will also feature a video interview with Jolie filmed on location later in the month.

I’m not usually a big Angelina fan but I am quite partial to this advert – if I had the money I would certainly be buying a Louis Vuitton bag round about now!

Kathryn Rossiter

Kathryn is a South African lifestyle blogger and mom of 2 who has been blogging daily for over 9 years! She writes about travel, health, beauty, fashion, decor and family... but not food (unless it's food she's eaten made by someone else) as she is a hopeless cook. She only wakes up early for 2 things... a red-eye flight to somewhere exotic and early morning game drives. She has just finished an extensive home renovation and would prefer to never see another box again. She's never met a chocolate or glass of bubbles that she didn't like!

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