As I mentioned earlier this week I’ve been selected as one of only 4 South African bloggers to participate in the big reveal of an exclusive new campaign for Lancôme’s La vie est belle fragrance!
A stylish new short film will shortly be released starring the infinitely stunning Julia Roberts and I’ve been fortunate enough to receive exclusive access to an interview with Julia about her role as an ambassadress for Lancôme as well as what went into the making of the movie…
You have been a Lancôme ambassadress for almost six years. How does it feel to have such a long-standing relationship with the brand?
It’s incredible! Our relationship just gets better and better as we invest more time together. I know what the company’s expectations are and understand the process more clearly now. We make a great team.
How does the brand’s identity suit you?
Lancôme really understands the needs of women like me — women who are getting older, who want their skin to look good and want real results. And I appreciate Lancôme’s authenticity; it doesn’t have 18-year-old girls as the face of its anti-aging creams.
What message do you hope to relay to women about beauty through your role with Lancôme?
Not to take away from how great Lancôme products are, but for me, beauty is about your spirit. That’s what we try to convey in the La vie est belle campaigns: Be happy and live the life you want to live. That’s the key behind looking your best.
In what ways has Lancôme’s aesthetic influenced your beauty look?
Well, my bathroom counter has a lot more stuff on it [laughs]! The brand has so many great products that I never would’ve discovered had I not become part of the Lancôme family. It also has a comprehensive website, which explains the proper way to use each product. I logged on recently to find information about L’Absolu L’Extrait which I’m using. It came with a tool, which I hadn’t really noticed, and there were these instructions, like, “Run it under hot water, then run it under cold water, and apply it this way.” Talk about a whole new world of innovation. It’s awesome.
What’s the one Lancôme product you can’t live without?
The Bi-Facil Eye Makeup Remover is unbeatable. A lot of times you take off your eye makeup at night, and the next morning you wake up and look like you already put makeup on! But this formula gets rid of every stitch of makeup. For more than six years, it’s the one product I’ve used every day.
What’s the best part about being the face of a French brand?
I feel a lot more chic than I really am. I just get a spring in my step with the level of chicness I’m around.
What’s your favorite thing to do when you travel to France?
I go there at least once a year for Lancôme, and I’m growing quite fond of these trips. It’s nice because I bring my family with me. The kids love to go on the merry-go-round by the Eiffel Tower, and they adore the people who work at the hotel we stay in. So it’s becoming this little pilgrimage we do every year.
Who is your favorite French beauty icon?
The first name that pops into my head is Anouk Aimée. I remember having lunch with her many years ago. She’s stunningly beautiful. She was wearing a shirt, and she would make these small gestures—delicately lifting the collar, gently adjusting the bottom. She’s comfortably elegant and truly the chicest lady.
On what occasions do you say to yourself, ‘La vie est belle’?
When I get to work with people I enjoy. For Lancôme, there are a certain number of days a year when we all come together — the gang from France, the team from New York, everyone — and we actually do work. It’s like the girlish dream of playing dress-up—having the most beautiful creams put on your face, the most luscious mascara swiped onto your lashes. It’s so fun, and my kids always come when they get out of school. It makes for a beautiful day when the personal parts of your life intertwine with the professional parts in a harmonious way.
You recently shot the new La vie est belle TV commercial with James Gray that will launch early next year. How was that experience?
James is so personable. I thought he was going to be kind of quiet, but he’s the friendliest and funniest man.
What did you think of the set?
Here’s what I’ve learned in my six years with Lancôme: I am second to anything shiny, crystal, chandelier-y. I am number two to the raining diamonds and the 50,000-pound chandelier over the table. The set was magnificent. I was a little nervous because there were all these people just standing there. And they were all dressed in black, and I was in white. I looked at this one girl, and she looked up at me and said, “Oh my God, Julia!” She was the first friend I made when I moved to New York 30 years ago. She was sitting across the table from me, and we started hugging. It was so funny.
Did you have fun making the film?
You have to have fun. These are good days. My kids wanted to skip school and come to set. They were like,“Mommy, please let us stay.” They like watching their mom. Sometimes they’ll just go [whispers], “Who are all these people?”
How did you like the concept behind the campaign?
It’s such a cool idea. I start out in a room with stuffy people, then I hear songs coming from another room, and I get up from the table and walk to the wall which I letterally push so it falls donw. And then I end up in the other room. It’s like I would remove any barriers around me. In that other room, people are nicer, everything looks wider and less strict. It’s just this dreamlike state of being called someplace you’re supposed to be, as opposed to sitting and enduring what you’re expected to do. It’s like, “I think I need to be somewhere else.”
After reading this lovely interview with Julia Roberts about her new La vie est belle film I’m sure you’re dying to watch it … but for now you’ll have to be satisfied with this short teaser…
Be sure to come back on Sunday at 9pm to be one of the first to view the exciting new film!