Inspiring Interiors: A morning at Isabelina

A few weeks ago I was invited to enjoy breakfast in a rather unusual space… albeit a very beautiful one… the new Isabelina store in Cavendish Square!

Isabelina, meaning “Queen of all butterflies”, epitomizes luxury and exclusivity.

I’ve often popped in to this pretty shop when passing, but this time I was able to spend much more time browsing the beautiful décor, lighting, furniture and gifting collections.

The shop’s decor is a perfect blend of contemporary and classic with gorgeous items including mirrored furniture, upholstered furniture in luxurious fabrics, unique chandeliers and rose gold accents.

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What first struck me about the space was the incredible selection of lighting… traditional chandeliers and contemporary hanging lights fill the space alongside beautiful bevelled mirrors, hand-carved wooden tables, high-gloss resin furniture and high-shine mirrored furniture.

I adored the selection of unique painted vases in stunning autumnal colours and the incredible silk flower arrangements – in fact they were so life-like that I was convinced they were real for most of the morning until I got a bit closer… such a pretty way to inject some much needed colour to your living space during the grey days of winter!

All collections at Isabelina are designed and sourced by the owners Francis and Judith Matthews. Pop over to the Isabelina website to follow Judith’s blog where she shares her design inspiration, décor tips and new products in-store.

Isabelina currently have four stores based in Cape Town, George and Johannesburg, with two more stores opening up in Johannesburg shortly. Be sure to pop in next time you’re in the market for a unique gift or looking to redo the decor of your home. It truly is a treasure trove!


Kathryn Rossiter

Kathryn is a South African lifestyle blogger and mom of 2 who has been blogging daily for over 9 years! She writes about travel, health, beauty, fashion, decor and family... but not food (unless it's food she's eaten made by someone else) as she is a hopeless cook. She only wakes up early for 2 things... a red-eye flight to somewhere exotic and early morning game drives. She has just finished an extensive home renovation and would prefer to never see another box again. She's never met a chocolate or glass of bubbles that she didn't like!

  1. Haarzit, doll? Me again. 🙂
    Were you paid to write this or can we actually believe it?
    You “disclosure” things have gone awol.

  2. Hi there – I popped over to the ‘blog’ link and try as I may, there is no way to subscribe to the ‘blog’. I am left with the impression that it is more of a website than a blog.

    1. Yes. That’s a website, not a blog and this is not a blog post, it’s an advert.
      Don’t be fooled. 🙂

      1. Hi Denise and Jenn
        I see you both believe that I was paid to write this post… let me clarify that the answer to that is no. I have not received any payment for this post. I was invited to attend the event by their PR team but was under no obligation to post about it. I enjoyed the morning in the shop and all the beautiful things and as per previous (non-paid for) visits to other shops I thought I would feature it as it’s something my readers interested in interiors might enjoy…. I’m sorry to hear you felt like I was “cheating” you. That is never my intention. I am always as upfront as I can be when it comes to sponsored posts. I would be interested to hear why you felt it was an advert?? One more thing… I would appreciate it if I could hear more positive comments as opposed to only hearing from my readers when they have something negative to say. I put a lot of effort into my blog and really expose myself in a way that not many people are open to doing and it really does hurt (as I am a normal person!) when all I hear from readers is nasty and negative feedback. and lastly…. even if this WAS a sponsored post (and it’s not) as this is my blog I am more than entitled to feature… as long as I add my disclosure (which I always do!) Hope that clears up your questions. Thanks, Kathryn

    2. Hi Rose. Yes on checking back I see that there isn’t an option to subscribe, however the nature of the content is quite “blog-like” which is why they refer to it as a blog. Sorry for the confusion xx

  3. Hi there again Kathryn – thanks for the response. My only reason for raising the matter was that I was looking for a way in which I could get regular updates on what is happening with them as potential avenue of resources when we do project sourcing. I will pop a note over on their site to give my penny’s worth, maybe they could consider some sort of pop up that will give one the opportunity of receiving email newsletters. For me having regular newsletters from retail outlets such as Isabelina keeps them top of mind. Truth be known that until I read your post on them, I had literally forgotten about them. Which is a pity. Their style genre is not generally the style I work with, but their decorative objects range looks cool.

    Denise and JenTooOh – Ouch gals those were seriously hurtful things to say. Particularly when there was no need for those types of comments at all. In terms of the unasked for advise that you threw my way – I think that having been in business for over 15 years & in the bloggershere for over 6 years now, I am capable of making my own judgement calls on what is a blog and what is an advert. You gals need to pull back the cat claws a bit. Very unlady-like.

    What you need to understand is that there are a huge variety and genres of blogs happening out there. And although we may not like and agree with some styles and genres, we need to be big enough to know that the blogger-sphere can accommodate every type and style. Some are billboard style. Others are sponsored and earn their daily bread from it. Others are informational and yet others are educational. On and on we can go. if you can be at peace with this, then it shows maturity.

    1. Thanks so much for your feedback and I support on this matter Rose. I appreciate your support of me and the blogosphere is general. I hope more and more people will start to realize that there is space for all sorts of bloggers and the most professional among us are trying our best to forge a new path in this unknown space.

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